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Your page’s rank is dependent in part upon the quality of its HTML. Dallas SEO Dogs provides HTML optimization services to make your HTML descriptive and clean. The code should be limited in length and use CSS to avoid unnecessary HTML. Our analysts are experts at correcting all kinds of errors in the process of HTML code optimization. Even if you started with relatively clean code, over time, as you've made changes and updates, your code may have been unnecessarily cluttered, slowing down page load times and hurting the efficiency of your web page. Cluttered html can also negatively impact your search engine rankings. That's why Dallas SEO Dogs' HTML Optimization services are so important.
How can we avoid cluttered code? With some HTML code optimization, you can easily reduce a page’s file size and make it load faster, while improving its value from a search engine perspective. Dallas SEO Dogs will help you:
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Use the simplest coding method available. A site with proper HTML Code Optimization should have nested code within other code.
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Use nested tags when possible. Low quality WYSIWYG editors may make it easy for you to manage site content, but they can also write messy html code (NOTE: if you use Big D Creative, you'll get the best WYSIWYG editor available!).
- Use CSS wherever possible. CSS is a fantastic tool for HTML code optimization that allows us to layout the formatting once in a document, then simply refer to it over and over again. CSS also lets you to place code in an external file, reducing the page size and providing flexibility to quickly update formatting quickly on the entire site by editing the external CSS file.
Dallas SEO Dogs focuses on several secondary HTML Code Optimization tasks in helping its clients achieve the “cleanest”, most effective pages possible for Google’s algorithms, but also make the pages more attractive and helpful to site visitors. These tasks include:
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SEO Friendliness. Dallas SEO Dogs spends time on its clients’ sites converting links to text and not images or graphical text. Graphical links that contain your keywords are a double whammy – Google can neither read the keyword(s) nor follow them. Headings are also very important – some search place heavy importance on the heading tags in your pages.
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Visually Pleasing. Most users prefer a clean layout that’s aesthetically pleasing, yet focuses them on the important content. Your pages need a significant number and percentage of good keywords in the content, but must avoid overwhelming the user with text. Adding space to the content and using images lessens the monotony in the content and gives the user’s eyes a break. Dallas SEO Dogs tries to strike this balance in composing or editing site content.
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User friendliness. Once of the most common suggestions we make to site owners is to change the site navigation. Site menus should be consistent and allow users to get to their destination with just a click or two. Users grow more impatient by the year. You can’t risk frustrating them with difficult menu structures or long, complicated pages that don’t focus their attention and properly group content for easy visual scanning.
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Images and Illustrations. Images and illustrations can set your site apart from others and give users something to break up the visual monotony that a page full of text creates. Images should be relevant to the content and focus the user on what’s important on your page. They should also be tagged with alt/title text to maximize their effect for search engine purposes.
- Analytics/Stats. One of the most important factors in any Dallas SEO Dogs SEO campaign is analytics. We take a look at traffic, link popularity, conversions, errors, and many other factors in analyzing whether or not our SEO efforts are working. Google Analytics does a great job at providing many of these tools. We use them to make changes and analyze the effects so that we do the best possible job with HTML code optimization.