Pay Per Click

(PPC) Pay Per Click Campaign Management and Consulting
Dallas-based SEO Dogs’ Pay Per Click Management fosters successful long or short-term pay per click campaigns.  We perform critical pay per click campaign strategy, creation of listings, implementation, maintenance and reporting.  We work with some of the internet’s largest eCommerce websites and have clients whose websites have more than 2000 pages.  

Our pay per click account reps are experts in creating and managing listings that are appropriate and well designed and in managing the listings effectively.  We’re skilled at researching, analyzing and creating effective keyword lists and copy.  We also use PPC software to ensure proper placement.

Unlike most companies, we don’t have Pay Per Click “packages.”  Pay per click campaigns should work within your budget, and you should get out of pay per click what you put into it.  If your budget is small, we’ll create a pay per click campaign designed to use the funds you have available.  In addition, we can manage the entire pay per click campaign or simply handle the setup phase (e.g., compiling keywords or creating PPC listing copy).

SEO Dogs' Pay Per Click (PPC) Campaign Management (click here for pricing):

Setup				Monthly Management
		Extensive keyword / keyphrase research			Monitor keyphrases for optimal performance
		Competition analysis			Produce reports of your PPC campaign's performance
		Account setup on Google, Yahoo! and / or MSN			Monitor "click through rates" (CTR)
		Sort keyphrases to focused and targeted Adgroups			Refine and test ads to achieve high CTR with low CPC
		Write pay per click ad copy, titles & descriptions			Monitor position of keyphrases, adjust CPC accordingly
		Setup keyphrases & estimated pay per click (PPC)			Monitor new PPC keyword opportunities
		Research negative keyphrases and add to ad groups			Phase out poor performing PPC keywords
		Install conversion tracking code			Track effectiveness of PPC keywords using conversion tracking stats
		Setup daily spend limit for campaigns			Verify that your PPC ad links are working properly
		Setup maximum cost per click			Monthly pay per click campaign performance report
					Pay per click budget management and advice

What is Pay Per Click?

Pay per click (“PPC”, “Cost Per Click,” “Sponsored Search”) is an paid advertising technique used on search engines whereby advertisers bid on keywords appropriate for their products and services.  The ads appear as "sponsored ads" or "sponsored links" above and next to regular "organic" results.  In the example to the right, we have highlighted the pay per click ads in Google's search engine results.  The advertiser only pays when someone clicks on its ad.

Your bid determines how high you rank among those competing for the same term.  Depending on the search engine, minimum pay per click prices start from $0.01 to $0.50.  These prices can reach as much as $20 per click for highly competitive and profitable keywords (e.g., the mortgage industry). 

Google AdWords and Yahoo! Search Marketing (formerly Overture) are the main PPC operators, with Microsoft AdCenter (formerly MSN adCenter) now in operation as well.  Other pay per click search engines include: Ask Jeeves, Lycos, AltaVista, Overture, Miva (formerly Espotting) and AOL.

Why Use Pay Per Click?

Pay Per Click (PPC) search engines provide a means for instant traffic, regardless of whther you've optimized your site for search engines.  PPC also a great way to bring traffic to your site while you're working on the difficult task of search engine optimization. 

Unfortunately, grood pay per click campaign management can be a complex process.  That's where SEO Dogs comes in.  We manage more PPC campaigns than most firms in Dallas, so we're experienced with PPC management, and we stay informed about changes to the pay per click process in articles and online discussion forums.

To get started, please complete the consultation form on the right side of this page or call us 214.741.4529.