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An effective press release isn't what it used to be. The goal of a press release in the past was to present a newsworthy story about a company that, with any luck, a newspaper would pick up and run with. However, that's yesterday's press release.
In this era of digital marketing, where the name of the game is to increase targeted traffic to your website, writing a press release means writing for the web. An effective press release today isn't designed so much for newspaper writers, but for search engines, blog writers, Google News, link building purposes, and organic SEO purposes.
Dallas SEO Dogs understands what today's press releases are all about. Our press release writing service ensures that your press releases succeed.
Press Releases and Search Engine Optimization
Try this experiment: Go to Google News and run a search for a keyword phrase relevant to your business. We ran the phrase “dental technologies” to see what we would come up with. On the day that we ran this search phrase, the first five Google News results – in other words, everything above the fold on the first page – were all press releases.
The implications are clear. Businesses are using press releases optimized for search to increase targeted traffic from their organic search engine results. One proper press release filled with high-quality press release content can succeed in:
- Increasing qualified web traffic
- Generating in-bound links to your website
- Building brand awareness
- Specific details about the product or service you're promoting, including relevant discounts or seasonal sales
- Customer testimonials about the product or service you're promoting (get their permission first!)
- Any relevant photographs or infographics
- Contact details for the member of your company news outlets or readers should talk to for more details
- Preferred release date
What is a Newsworthy Press Release?
Perhaps you think that nothing your company is doing is particularly newsworthy – everything's just business as usual. Although it's business as usual to you, that doesn't mean that it's not newsworthy. Dallas SEO Dogs can help you identify newsworthy “stories” about your business, then we'll build a press release campaign around those stories. Examples include:
- New inventory, product lines, or services
- Seasonal discounts
- State or federal government attention on your industry
- New CEOs, Presidents, owners, etc. at your company
- Technology changes in your industry
- Parallel between your business and a story that's been featured in the mainstream media
These are just a few examples of what your business could be writing a press release about with the help of Dallas SEO Dogs.
Don't let your business fall behind in the race to build links and attract targeted website traffic. Get started with Dallas SEO Dogs' press release writing service today to get your company's stories in front of the eyes of your potential customers.