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In order for your website to be properly indexed by Google and other major search engines, you need two things: A Google-optimized XML sitemap and a robots.txt file. At Dallas SEO Dogs, we can help your company create both of these important back-end files. Call on us for robots.txt creation and robots.txt optimization.
What is Robots.txt?
As the file name and extension suggest, a robots.txt file is a text file that gives instructions to search engine robots. A search engine robot, also sometimes called a bot, spider, or web crawler, is a program that systematically browses virtually all the websites on the Internet. The program gathers the most recent data and feeds this data back into to the search engine algorithm. The search engine algorithm is a mathematical formula that determines where and how to categorize various websites.
The robots.txt file is like your website's helpful tour guide for the search robot. When a robot crawls your site, the robots.txt file is the first place it goes. Inside the text file, instructions to the robot are stored that tell the program which areas of the site shouldn't be crawled at all.
Why is a Robots.txt Creation and Optimization Important?
Have you ever searched for something on Google and found a strange link that leads to a dead- end? Perhaps you click on the search engine result and it takes you to a blank page or something that says you don't have permission to view the file. This type of experience can be frustrating, and in all likelihood you clicked the back button on your web browser quite quickly.
With robots.txt optimization by Dallas SEO Dogs, only the important pages with actual information on them will be indexed by search engines. All your hidden database files, private information, and back-end pages will no longer appear in search engine results once Dallas SEO Dogs has created an optimized robots.txt file for your site. Robots.txt creation and robots.txt optimization means that the important pages on your website are more important to make it to the top of the search results page, while the pages you want to remain hidden actually do. When robots crawl and index pages, they'll know exactly what to look at and what not to look at.
With Dallas SEO Dogs robots.txt optimization, your site or sites will:
- Help search engine crawlers index sites you own
- Be better indexed by major search engines such as Google
- Keep private pages private
- Reduce the number of 404s
- Improve user experience of your website