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Title Tag OptimizationAlthough it’s not really a meta tag, your page’s title tag is a line of code similar to meta tags and is often lumped in with them for purposes of discussion. While many meta tags are of little importance to Google today, the title tag is critical.
A page’s title tag is the main text that describes that page. Behind keywords in your content, it’s the most critical SEO element. Your title tag appears in three ways:
In your browser, the title tag appears in both the title bar and in tab titles.
In search results, the title tag appears with the searched keywords highlighted.
In 3rd party site links you’ll often see your page’s title as link anchor text.
Your page’s title tag is intended to be a quick reflection of page's content and helps increase page relevancy to the user, in addition to its critical value for search engine optimization. Dallas SEO Dogs considers several factors in composing your site’s title tags.
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Relevancy. Based on our research and analysis, Dallas SEO Dogs creates title tags for your pages comprised solely of your top keywords for that page.
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Length. For most search engines, title tags should be limited to 70 characters (search engines will show points of ellipsis ("...") to indicate truncated title tags. That doesn’t stop us from including the full set of 10 keywords that are appropriate for your title tag. Even if the title tag gets shortened in the display, the key is to maximize the page’s potential for high rankings. Using all of your allotted keywords is critical.
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Location. Based again on our research and analysis, we prioritize the keywords in your title tag. We put the most important keywords (based on search statistics) at the front of your title tag, since Google values the first keywords more than keywords that appear at the end of your title tag.
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Branding. Depending on your business, your competition and your goals, Dallas SEO Dogs will recommend placing your company name either at the end of the title tag or even omitting it from the title tag altogether. In most cases, your brand is not as highly searched as your keywords. Therefore, it’s not as valuable at the beginning of your title tag as other terms might be. If your brand is popular, however, we may place it closer to the beginning to ensure that your page stays on top of Google for users who are seeking your brand specifically.
- Readability. While your rank in search engines should be the main factor composing your title tag, we don’t forget the fact that search engine users must still click on the listing when they see it. The listing needs to convey a positive, professional feel that doesn’t appear to be simply spam.
Meta Tags Optimization
On-page meta tags used to be critically important for Google. Today, most meta tags are nearly irrelevant to Google, but they still hold weight in other search engine algorithms.
Typical meta tags look something like this:
<!DOCTYPE HTML PUBLIC “-//W3C//DTD HTML 4.01 Transitional//EN” “http://www.w3.org/TR/html4/loose.dtd”>
<HTML><HEAD>
<meta name=”description” content=”This page is about meta tags and how to use them.”>
<meta name=”keywords” content=”meta tags, title tag, optimization, seo, tags, search engine optimization, dallas, dallas seo dogs”>
<meta http-equiv=”Content-Type” content=”text/html; charset=ISO-8859-1″>
<link rel=”stylesheet” type=”text/css” href=”../sample.css” media=”all”>
</HEAD>
<body>
5-10 years ago, meta tags were a great way to "cheat" search engine algorithms. Many sites stuffed the meta tags with keywords and rose to the top of the rankings for terms for which their pages held little relevance. Over the years, Google has devalued meta tags, but many other search engines still use them (yahoo still uses the keywords meta tag), so Dallas SEO Dogs doesn't ignore them. There is some debate about whether the description tag is still used in Google's algorithm, but in any case, it can still affect your click through rate as users read the description to your site to check for relevance. Many directories and other websites also use the keywords and description for their own purposes.
The Robots Meta Tag keeps search engine spiders from crawling individual files/pages on your site. This is now a very important meta tag since Google's new Panda algorithm now considers the keyword content (quality) of all of your site pages; you only want Google to review pages that are live, useful pages instead of pages that are incomplete, test pages, or pages with no content.
On-page meta tags used to be critically important for Google. Today, most meta tags are nearly irrelevant to Google, but they still hold weight in other search engine algorithms.
Typical meta tags look something like this:
<!DOCTYPE HTML PUBLIC “-//W3C//DTD HTML 4.01 Transitional//EN” “http://www.w3.org/TR/html4/loose.dtd”>
<HTML><HEAD>
<meta name=”description” content=”This page is about meta tags and how to use them.”>
<meta name=”keywords” content=”meta tags, title tag, optimization, seo, tags, search engine optimization, dallas, dallas seo dogs”>
<meta http-equiv=”Content-Type” content=”text/html; charset=ISO-8859-1″>
<link rel=”stylesheet” type=”text/css” href=”../sample.css” media=”all”>
</HEAD>
<body>
5-10 years ago, meta tags were a great way to "cheat" search engine algorithms. Many sites stuffed the meta tags with keywords and rose to the top of the rankings for terms for which their pages held little relevance. Over the years, Google has devalued meta tags, but many other search engines still use them (yahoo still uses the keywords meta tag), so Dallas SEO Dogs doesn't ignore them. There is some debate about whether the description tag is still used in Google's algorithm, but in any case, it can still affect your click through rate as users read the description to your site to check for relevance. Many directories and other websites also use the keywords and description for their own purposes.
The Robots Meta Tag keeps search engine spiders from crawling individual files/pages on your site. This is now a very important meta tag since Google's new Panda algorithm now considers the keyword content (quality) of all of your site pages; you only want Google to review pages that are live, useful pages instead of pages that are incomplete, test pages, or pages with no content.