SEO Tip of the Day: Don

A huge no-no with the latest Google (Penguin) algorithm is purchased links.  Google knows if you’re buying links.  In most cases, paid links carry little relevance and can actually hurt your site under the new Penguin algorithm anyway.  Incoming links need to be relevant, unpaid and have a variety of keywords in them.

Focus on creating high quality, fresh content for your users.  The inbound links will come.