WHY LOCAL SEO IS IMPORTANT

Local SEO helps search engines understand where your business is located, how you may be contacted and what your business does. It’s especially critical for small- and medium-sized businesses and larger companies with many locations that have a local focus. Why? Because Google wants to deliver results that are close and convenient to the user. If you don’t have a physical address in your target cities, appearing in search results is challenging. Post office boxes won’t work and virtual addresses are risky.

WE BEAT NEARBY COMPETITION WITH OUR LOCAL SEO PROCESS!

Dallas SEO Dogs’ local SEO specialists have proven strategies and techniques to deliver visitors to both your physical location and your website. We also combine these strategies with paid search and paid social to ensure immediate results and to help increase local brand recognition.

Google Maps and The “Local Pack”

One of our top priorities is claiming and optimizing your locations’ listings in Google, Bing and Apple Maps. Google’s search result 3-pack appears just below the ads listings and is extremely valuable placement above the organic results. If your business appears in the local 3-pack, it has a great shot at earning clicks. With a majority of searches now mobile-based, we place critical importance on optimizing your listing in Google My Business as well as Bing Local, Apple Maps (used by Siri) and GPS devices so that your business may be found easily by mobile searchers.

Citations and NAP

An important trust factor in Google’s local algorithm is your business’ NAP (name, address and phone number). The consistency of your NAP across various Internet sites and directories indicates stability — search engines and maps want to know that your business has reliable and verifiable contact information and an actual physical location. If your business has unclaimed, incomplete or inconsistent listings, Google will devalue your listing in local search results.

Dallas SEO Dogs makes sure your listings are complete and have thorough and accurate information. For larger companies with many locations, we manage your account with software that helps us maintain all of these listings for each location in an organized, accurate and strategic way. As you add or move locations, make changes to your name or phone number, we help you adjust citations accordingly.

Review Management

Reviews play an important role in online marketing and local search. Unfortunately, it’s much easier to receive a 1-star rating for one poor customer experience than a 5-star rating for many positive ones. Reviews impact clicks and conversions as well as map pack rankings.

While Google drives the most traffic (by far) for most sites, depending on your industry, many other sites may influence potential customers’ trust. Star ratings have been shown to increase click-through rate (CTR) by as much as 200%. Reviews from multiple sources also appear in the Knowledge Panel, which contains reviews from 3rd party sources.

We help you manage reviews and let customers know that you appreciate reviews. For each of your locations, we communicate with clients, get feedback and let them know that reviews are appreciated. We also provide physical cards to hand out to customers at your locations. We manage responses, post exceptional reviews to social media and keep you up to speed on our progress with detailed reporting capabilities.

Organic Local Search

Besides map packs, we optimize for the organic results just below the map packs. Appearing in organic results is especially important for searches that do not have a map pack. Dallas SEO Dogs can help optimize or create pages for each of your locations on your website with the goal of ranking highly and appearing in the local pack for top relevant search terms. These location or service area pages must be strategically written to provide unique information relevant to that community or neighborhood.

We’re One of Dallas’ Top Local SEO Agencies

97% Client Retention Rate

11+ Years of Local SEO Service

Average ROI increase of 23%

Conveniently Located in the Dallas West End

Dedicated Local SEO Specialists

Routine Status and Strategy Updates

FREQUENTLY ASKED QUESTIONS

As Google’s results are increasingly dominated by directories and powerful brands, the competition for search terms has skyrocketed. Appearing in local map packs, having great reviews, great location pages and complete and accurate directory listings are among the critical ways to attract local customers in today’s competitive search landscape.

Google’s local 3-packs appear at the top of search results for many search terms and are valuable sources of clicks for local businesses. The algorithm for these map packs is a bit different from local organic results. Your Google My Business page, reviews and citations play a larger role here.

Yes we can! Our review management program is one of the most impactful solutions we offer, dollar-for-dollar. We strongly encourage local businesses to try this program — it’s had amazing results for our clients. We can provide case studies on request.

We all have clients that leave bad reviews — even if they’re having a bad day, don’t understand the service, or are just mistaken about something that happened. Customers understand this as well. We try to encourage your clients to contact you to resolve a dispute. If they decide to leave a bad review, we’ll work with you to provide a response that lets the client and others know that you care about them and their complaint. A thoughtful response can turn a negative into perhaps many positives, including potential removal or adjustment from the complainant. A few negative reviews sprinkled in with many good ones also makes your reviews appear natural and not “faked” or filtered by review gating.

We don’t outsource digital marketing work. Overseas SEOs have language barriers, outdated strategies and short-sighted goals that will damage your site. All of our local SEO specialists are local. We will never jeopardize your rankings and traffic to save a few dollars on talent.

We don’t, and Google itself cautions against trusting companies that “guarantee” results. Google’s algorithm and your competition are constantly changing. Our experience and client results speak for themselves. Trust a company that’s been in this industry for nearly 20 years and has proven strategies that work.

If you have a physical location and serve local customers, in a word, “yes”. You should spend some time on local SEO techniques such as claiming local listings, improving reviews, building citations and on-page optimization. These are critically valuable for most local businesses and the work can have a tremendous impact on leads and revenue.

In most cases, no. We may need to add content such as location pages. We may focus on edits for conversion optimization. Poorly designed or outdated sites that handicap your goals should be redesigned — otherwise, you’re wasting time generating traffic to a site that won’t convert visitors into customers. We’ll recommend a new site if that’s the case, but the redesign is your call. Please note that we do have a full-scale design and development team in house if you choose to rebuild your site.

Results depend on a large number of factors. Local map pack rankings and local organic rankings have similar factors, but some are weighted differently. We can sometimes have success with local 3-pack results very quickly. It depends in part on competition and what you’ve done so far in reviews, citations and optimizing your Google My Business listing.

Do You Need More Local Customers?

When we chat with you, we want to be confident that our services will bring a healthy ROI. Your discussion will be with a staff member who does NOT receive commission and whose main goal is to see how we can help you.