WHY LOCAL SEO IS IMPORTANT
Local SEO helps search engines understand where your business is located, how you may be contacted, and what your business does. It’s especially critical for small- and medium-sized businesses and larger companies with many locations that have a local focus. Why? Because Google wants to deliver results that are close and convenient to the user. If you don’t have a physical address in your target cities, appearing in search results is challenging. Post office boxes won’t work and virtual addresses are risky.
BEAT NEARBY COMPETITION WITH OUR LOCAL SEO PROCESS!
Google Maps and The “Local Pack”
Citations and NAP
Organic Local Search
We’re One of Dallas’ Top Local SEO Agencies
FREQUENTLY ASKED QUESTIONS
As Google’s results are increasingly dominated by directories and powerful brands, the competition for search terms has skyrocketed. Appearing in local map packs, having great reviews, great location pages and complete and accurate directory listings are among the critical ways to attract local customers in today’s competitive search landscape.
Google’s local 3-packs appear at the top of search results for many search terms and are valuable sources of clicks for local businesses. The algorithm for these map packs is a bit different from local organic results. Your Google My Business page, reviews, and citations play a larger role here.
Yes, we can! Our review management program is one of the most impactful solutions we offer, dollar-for-dollar. We strongly encourage local businesses to try this program — it’s had amazing results for our clients. We can provide case studies on request.
We all have clients that leave bad reviews — even if they’re having a bad day, don’t understand the service, or are just mistaken about something that happened. Customers understand this as well. We try to encourage your clients to contact you to resolve a dispute. If they decide to leave a bad review, we’ll work with you to provide a response that lets the client and others know that you care about them and their complaint. A thoughtful response can turn a negative into perhaps many positives, including potential removal or adjustment from the complainant. A few negative reviews sprinkled in with many good ones also makes your reviews appear natural and not “faked” or filtered by review gating.
We don’t outsource digital marketing work. Overseas SEOs have language barriers, outdated strategies, and short-sighted goals that will damage your site. All of our local SEO specialists are local. We will never jeopardize your rankings and traffic to save a few dollars on talent.
We don’t, and Google itself cautions against trusting companies that “guarantee” results. Google’s algorithm and your competition are constantly changing. Our experience and client results speak for themselves. Trust a company that’s been in this industry for nearly 20 years and has proven strategies that work.
If you have a physical location and serve local customers, in a word, “yes”. You should spend some time on local SEO techniques such as claiming local listings, improving reviews, building citations, and on-page optimization. These are critically valuable for most local businesses and the work can have a tremendous impact on leads and revenue.
In most cases, no. We may need to add content, such as location pages. We may focus on edits for conversion optimization. Poorly designed or outdated sites that handicap your goals should be redesigned — otherwise, you’re wasting time generating traffic to a site that won’t convert visitors into customers. We’ll recommend a new site if that’s the case, but the redesign is your call. Please note that we do have a full-scale design and development team in house if you choose to rebuild your site.
Results depend on a large number of factors. Local map pack rankings and local organic rankings have similar factors, but some are weighted differently. We can sometimes have success with local 3-pack results very quickly. It depends in part on competition and what you’ve done so far in reviews, citations and optimizing your Google My Business listing.
Do You Need More Local Customers?
When we chat with you, we want to be confident that our services will bring a healthy ROI. Your discussion will be with a staff member who does NOT receive commission and whose main goal is to see how we can help you.