PPC DELIVERS FAST RESULTS FOR COMPANIES BIG AND SMALL
Whether you’re a small startup or a Fortune 1000 company, pay-per-click advertising can help you get customers immediately. Dallas SEO Dogs’ effective PPC management tactics can help you overcome poor search rankings and maximize exposure.
Whatever you offer — products or services — potential clients search for it online. If you’re not at the top of Google’s search results, you’re losing customers to competitors. That’s why paid search ads are such a powerful solution.
WHY CHOOSE DALLAS SEO DOGS FOR ADWORDS MANAGEMENT?
Google AdWords is an ever-changing platform and the competitive landscape requires diligent attention. As a Google Certified Partner, Dallas SEO Dogs PPC strategists setup, optimize and monitor your account with the utmost care and expertise. Your PPC campaigns will never be handled by novices, resources outsourced overseas, or someone juggling 100 accounts. We treat our clients’ funds as our own and look at PPC management as a long-term partnership.
Whether you’re starting a new PPC campaign or just need help managing and improving results from existing campaigns, we handle this initial phase swiftly, yet carefully. Dallas SEO Dogs has resources available to start the process almost immediately in most cases and we work to get your campaigns running smoothly (and to deliver customers) as quickly as possible. We use a tested process with checks and balances to prevent mistakes and wasted funds that are common in the early phases of paid search campaigns.
Any novice can start an AdWords campaign, but creating one that doesn’t waste funds and brings in great leads requires high-level research, thought and strategy. When you start a PPC project with SEO Dogs, we first learn as much as we can about you, your business, your goals and your industry as possible. With this information, we perform extensive keyword research. We want to find the right keywords for your audience, and get the most for your budget. We combine keyword research with competitor analysis to gain additional insight and ideas.
It seems simple, but your ads themselves are critical to your success. Your ads must quickly (1) provide accurate information, (2) encourage clicks from your audience and (3) discourage clicks that are unlikely to result in sales.
Bringing visitors to your site is only part of the sales equation. As your ad spend grows, your landing pages’ ability to convert users becomes more and more important. Dallas SEO Dogs maximizes the odds that visitors do what you want them to — contact you, make a purchase or supply information. We can do this by selecting or creating landing pages relevant to the ad and by including great content and calls to action on these pages.
Paid search campaigns shouldn’t “run themselves”. Companies that promise very low fees for campaign management setup your campaigns and then let them run with little, if any, adjustment. Our goal in PPC management is continuously perfect your campaigns so that ROI increases over time.
We use A/B testing, analyze data and tweak our strategy routinely. We can employ detailed and advanced tracking methods (including call tracking) to understand where prospects come from and how they behave on your site. We can thus monitor keywords, ads and landing pages and make changes to improve results.
SEO Dogs PPC Management is a completely transparent process. When we make changes or identify new data and opportunities, we communicate with you. We keep you informed about your ad and keyword performance so that you can help us make decisions if needed. You’ll have access to your data at all times and with the help of your PPC manager, you’ll always know your current spend and allocation. Since you also retain ownership of your account and pay Google directly, there are no hidden charges and you can rest assured that we don’t “skim off the top”.
We’re One of Dallas’ Top PPC Management Agencies
FREQUENTLY ASKED QUESTIONS
PPC ads provide a steady source of leads for your business. PPC management is a critical part of most of our client digital marketing strategies. While SEO takes time and can even be impossible for many companies in competitive niches or with low budgets, PPC can bring clicks as soon as you launch a campaign. Pay-per-click ads can give you exposure for terms you don’t rank well for organically, but it can also help you dominate a page if you do rank highly.
We can create ads in Google, Bing and Yahoo that appear at the top of search results for terms relevant to your products and services. We help with researching which phrases are relevant and worth paying for. From there, we work with you to identify which ones are most valuable and how much you should pay for them as part of your budget. Once we setup the ads and bid amounts, the campaign can begin and you’ll start receiving new visitors.
That’s a very common, yet complex question. Depending on the client, their products and services, competition and (most importantly) their budget, we may recommend various platforms and bid strategies. We may mix in remarketing, geofencing, etc. Whatever we do will be flexible and scalable as you and your budget grows. The bottom line for any campaign is to bring in new customers and provide a real ROI. Keep in mind that PPC also results in repeat purchases and referrals, neither of which come at any additional expense. We’ll factor that into the equation as well. The entire project demands research and testing so that we can improve results and grow your campaign over time.
As fast as we can setup your PPC campaign and turn it on. We do need some time to setup your campaign (or audit and edit your existing campaign). Setup involves research, ad composition, setting bid amounts, consultation with the client and more. When we launch the campaign, you’ll start receiving traffic. Google has a period of evaluation where your traffic may be limited for a few weeks. After that, PPC management involves monitoring and improving your campaign and adjusting your pay-per-click project. We’ll also be alert to new technology and opportunities as we seek to get the most from your budget and to maximize ROI.
Paid search management, or PPC management, is the process of creating, executing and monitoring/managing a company’s pay-per-click ad spend. Our work includes strategy and ad bid management, with the goal of maximizing beneficial traffic within the client’s budget. We can also minimize client costs with expert staff and PPC management applications.
Dallas SEO Dogs manages Paid search campaigns in Google AdWords, Bing Ads and Yahoo Ads, although Yahoo represents a very small portion of our clients’ ad spend. Google dominates the search market by a significant margin, so we always start with Google AdWords for paid search. Outside of Google and Bing, we’ve noticed a much lower conversion rate with other search engines, so we limit most of our clients’ campaigns to these search engines.
We can and we do. 😉 Dallas SEO Dogs certified PPC specialists handle Google shopping on an expert level for many of our clients with products.
Remarketing (or retargeting) is a way bring back users who have left your site without making a purchase or contacting you. Remarketing is a form of display advertising. When we retarget users who have left your site, we serve them ads on other websites and encourage them to come back. You only “pay per click” — i.e., you pay when users click on your ad. Remarketing ads are typically very cost-effective because of their high conversion rates. Since users have already visited you before, if they visit again from a retargeting ad, it’s highly probable that they will become customers.
Dallas SEO Dogs’ paid search specialists use a blend of proprietary and third-party applications to maximize ROI for clients campaigns. We routinely test new applications to make sure that we are ahead of the curve in pay-per-click management.
SEO (search engine optimization) is part of SEM (search engine marketing). SEM covers everything involved in improving your exposure in search engines, including both paid ads and organic techniques.
Of course! Most of our clients have some form of display advertising. Remarketing is a super-effective type of display advertising that we use for most of our clients. Our PPC specialists are certified in Google Display Advertising and will handle your account with the highest degree of expertise.
That depends on the condition of your website. If your pages are well-designed with focus on major search terms, we may not need them. If your pages don’t have great calls to action (phone numbers, easy-to-complete forms, obvious/descriptive buttons, etc.), we may create new ones. We may also create landing pages for missing content. Sometimes, testing and conversion rates during your project will dictate that we need a landing page. We have skilled designers and proven layouts to help expedite the process of creating great landing pages.
That’s up to you (although we will certainly help you make the right choices). With PPC ads, we take a look at your marketing budget, goals, competition and other factors and make suggestions, but the final paid search budget is always up to you. We can also take a budget and get the most for your advertising dollar. If you don’t have a budget, we provide consulting on possible budget ranges and try to set reasonable expectations. That said, we suggest paid search spends of at least $1000 per month. Our PPC management fee is a percentage of your ad spend, with a minimum monthly fee of $500. Contact us today for a free consultation.