MOBILE, DESKTOP & SOCIAL RETARGETING
Most websites have a conversion rate of less than 3% on the first visit. Remarketing helps you re-engage with the 97% who don’t convert. Dallas SEO Dogs uses remarketing (or “retargeting”) for a majority of its clients as a highly cost-effective digital marketing strategy.
One Solution, Tailored to Your Needs
Social Media Retargeting
HOW DOES REMARKETING WORK?
- Advertise to customers on other websites and social media platforms
- Customize retargeting ads based the user’s activity and engagement
- Track your remarketing campaign (where your ads are and cost per click)
- A/B test to maximize ROI
- Adjust ads and placement based on testing results, new opportunities, spending patterns
REMARKETING WORKS… EVEN IF THEY HAVEN’T VISITED YOUR SITE!
FACEBOOK AND INSTAGRAM RETARGETING
BENEFITS OF DALLAS SEO DOGS REMARKETING
Remarketing targets people who have already visited your site or engaged with your brand
Retargeting ads are consistent reminders to visitors whose decision-making process was interrupted
Dallas SEO Dogs can track users based on views and activity.
We track and analyze clicks, conversions, CTR, CPC, CPA, sale value, order ID and much more — all updated with high frequency.
We retarget only the latest visitors, not stale visitors who are probably no longer interested.
Your account manager will make smart decisions as an expert in optimizing media and will quickly gain knowledge of your products, services and audience.
We work with the largest display networks and have precise control over where your ads are serving.
Your needs are unique, whether you’re B2B or B2C, large or small, local or national. We tailor your display ad campaigns to beat your competition.
FREQUENTLY ASKED QUESTIONS
No difference — the terms are interchangeable.
Dallas SEO Dogs has access to a huge display inventory. Your ads can appear on a multitude of major ad networks. We make sure that the sites we deliver ads to are quality sites and can blacklist those that are inappropriate for your audience or brand.
We offer an industry-low 3-month minimum commitment. We require a commitment because we dedicate and schedule resources to your campaigns.
Absolutely! Your campaigns can target users by country, region, state, demographic market area (DMA), and/or ZIP code. Your account manager will work with you to designate geographical areas for your remarketing campaigns.
Visitors who have disabled cookies can’t be retargeted. Users who erase their cookies cannot be retargeted until they revisit your site.
Hopefully, indefinitely! If your campaigns are producing revenue, there’s no reason to cancel them. We will provide and work with you to help you understand your campaign’s results. Rest assured that if any ad campaign is not working, Dallas SEO Dogs will recommend changes to the campaign or budget so that you may re-allocate resources.
With Facebook remarketing, we deliver ads on Facebook to users who have visited your website. Similar to Google remarketing, we add a site tracking tag to your site’s code. This tag places a “cookie” in the visitor’s browser that anonymously tracks their visit to your site. Dallas SEO Dogs then creates Facebook ad campaigns that deliver your ads to the right of the user’s news feed.
Facebook right-hand side ads have a high reach with low cost and engagement. The opposite is true for ads that appear in the user’s news feed.
The cost and reach of website ads vary. We’ll recommend a starting point for these ads based on our analysis and experience, which can be adjusted going forward with results.
Let’s Retarget Your Site Visitors!
Call us today to chat about your goals and any other current PPC campaigns. We’ll put together a scalable strategy for your situation.