Social Media Questionnaire

SEO Dogs Social Media Questionnaire

Thank you in advance for completing our questionnaire.

Please take time to think through your answers thoroughly and complete as many questions as possible. There are few things more important to the success of a business relationship than transparency. The free and open exchange of data, opinion, and creativity goes a long way toward reaching your goals! Supplying more information here will help us gain visibility for the right audience and search terms, and will speed up that process.

Name(Required)

Email(Required)

Phone Number(Required)

(Optional) If you would like us to add additional people to your Basecamp project, enter their names and email addresses here.

You may add multiple people by clicking the “+” after each entry line.

If you are NOT the main contact person for your account, and the one person responsible for providing us with approvals, please let us know which person that will be.

Person responsible for approvals:

When are you typically available for a conversation if needed?(Required)

Please choose all that apply.

8-9 a.m. CST

9-10 a.m. CST

10-11 a.m. CST

11 a.m.-noon CST

noon-1 p.m. CST

1-2 p.m. CST

2-3 p.m. CST

3-4 p.m. CST

4-5 p.m. CST

Your Purpose on Social Media

Understanding what you hope to achieve on social media is essential for allowing us to craft a strategy that works for you. These questions help us understand your ideas about social media and how it fits into your overall marketing strategy for your business.

What is your brand’s purpose on social media?(Required)

Why do you want to use social media? Check all that apply.(Required)

Increase Leads

Increase Brand Awareness

Increase Product or Service Awareness

Promotions

Grow Database/Mailing List (actually collect data)

Improve Reputation

Networking

Improve Customer Service Experience

Other

What do you want to offer in social media?(Required)

Product/Service Knowledge

Industry Insight

Sneak Peeks

Discounts

Support

Other

Which products or services are you trying to promote?(Required)

What’s the biggest barrier to your success on social media?(Required)

Are there any specials or deals you offer on a regular basis that you would like promoted?(Required)

What do you hope to achieve using social media? How will you know you’ve achieved it?(Required)

Who is Your Audience and Where Are They?

It’s said that whoever talks the audience’s language the best, wins. And to do that, we need to know them well. Please answer these questions about your target audience. They will help us decide how best to use social media content to target that audience. We’ll be able to prepare content for campaigns that will resonate with your target audience.

Who are your primary clients or consumers today? Describe them as much as possible — age, gender, profession, income, interests, etc.(Required)

Who are your **ideal** clients or consumers (if they differ from the previous answer)?(Required)

From your experience, when is the best time to post content for your audience?

Where are your ideal customers geographically?(Required)

Which social platforms do they use?

What type of content appeals to them?

What issues and topics matter to them?

What social listening have you done? What does your audience say about you?

Who else (brands/celebrities/people) does your audience engage with?

What problems can you help your ideal customers solve?

Are there any tasks you can help them complete?

Why do clients or customers choose you?(Required)

Better Price

Better Service

Better Reputation

More Reliable

More Accessible

Great Customer Service

Fast Delivery

Better Sales

Great Advertising/SEO/PR

What is your brand all about?

One of the greatest challenges of taking on a new social media client is stepping into their brand and using their voice. The words you use and the emotions you convey have a huge impact on your audience and the way your brand is perceived. The more you can tell us about your brand, the easier it will be to create content that is true to your brand voice and that resonates with your audience. The answers to these questions can guide the type of content we create and the tone we use in responses to audience engagement, user-generated content (UGC), and feedback or complaints.

What is your brand voice?(Required)

Your social media should have what tone?(Required)

Formal

Instructive/Authoritative

Professional

Inspiring

Funny

Personal

Creative

Hip/Cool

How does your online presence compare to that of your competitors?(Required)

What makes your brand different from others? Why do people choose you over your competitors? These questions may have the same answer, or they may not.(Required)

What is the main message your brand is trying to communicate?(Required)

What are the most important keywords or hashtags (if you know them) for your industry?(Required)

What emotions do you hope to convey through your brand’s visuals and messaging?(Required)

Are there legal restrictions we should be aware of in posting on behalf of your company?(Required)

Content Planning

What type of content best supports your content marketing mission? These questions can help you determine what topics we cover on social media as well as what type of media we end up posting (text updates, links, quotes, photos, videos, etc.).

Can you create or provide any original content? Content can be text updates, blog posts, testimonials, links, quotes, photos, videos, etc.(Required)

What is your workflow process for content from inception to publication?

What sign-offs do you require?(Required)

What type of content does your audience respond to best (if known)?

What type of content best supports your content marketing mission?

Who are your industry’s top social media and online influencers?

What are the main topics, categories or messages that support your brand?

Do you use user-generated content in your campaigns? If yes, how?

What holidays do you want to observe? We will include holiday-related content based on your answer.(Required)

Do you use social media to provide customer service?

Yes, we will handle internally

Yes, and SEO Dogs can help me with it

No, but I’m interested in doing so

No + I am not interested in using social for customer service

Technical Questions

Unless you’re brand new to social media marketing, chances are you’ve used tools and have some data on how effective your campaigns have been. This section asks what tools you’ve been using, how you’ve measured ROI, what you’ve tried in the past, and what is and isn’t working. Learning about your sales funnel and buyer’s journey is also helpful to see where social media marketing fits into your overall marketing strategy and sales process. Assessing data from previous campaigns will be invaluable to our efforts, as we’ll be able to use past campaigns as a guide that will help us form ideas to improve results in the future.

What tools have you used to manage your social media profiles until now?

How do you intend to measure return on investment?

What is working for you (and not working) right now?

What have you tried in the past?

Do you have tracking pixels installed on your site?

Yes

I’m not sure

Your Expectations

The easiest way for us to find out how to make you happy is… to ask you! We want to make sure that we can meet your expectations with the package you’ve chosen, and if that’s unlikely, we’ll discuss with you and make sure we’re on the same page.

What do you expect from us as your account manager?

Who is the person we should contact?

How much input, oversight and control do you want to have over content/ads?

That's it!

You’ve finished our social media questionnaire! If there’s anything we’ve missed, please add it below. We look forward to working with you!

Is there anything else you'd like to add before submitting this form?

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