The VanDeLoo Firm, Plano, TX: WordPress Website Design and Digital Marketing
For a few years prior to this website design and development project, Dallas SEO Dogs handled search engine optimization with good success despite a very outdated design and poor site performance.
This WordPress web design project focused on four main goals:
- to provide a modern look and feel
- to upgrade the mobile experience
- to counteract the client’s lack of online reputation and brand recognition in Plano
- to prune old content and add fresh content relevant to the client’s new practice focus
- To dramatically improve conversions
With a serious, modern design, trust badges, chat functionality, a block for recent verdicts, and rewritten content, we accomplished our goals. After launch, we managed a more consistent content strategy and Google and social media. The site redesign, combined with increased traffic, produced dramatic results and overcame high law firm competition for our client, a personal injury attorney in Plano.