The VanDeLoo Firm, Plano, TX: WordPress Website Design and Digital Marketing

  • Informational
For a few years prior to this website design and development project, Dallas SEO Dogs handled search engine optimization with good success despite a very outdated design and poor site performance. 
 
This WordPress web design project focused on four main goals:
  1. to provide a modern look and feel 
  2. to upgrade the mobile experience
  3. to counteract the client’s lack of online reputation and brand recognition in Plano
  4. to prune old content and add fresh content relevant to the client’s new practice focus
  5. To dramatically improve conversions
With a serious, modern design, trust badges, chat functionality, a block for recent verdicts, and rewritten content, we accomplished our goals. After launch, we managed a more consistent content strategy and Google and social media. The site redesign, combined with increased traffic, produced dramatic results and overcame high law firm competition for our client, a personal injury attorney in Plano. 
 

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