INTRO

We began working with HIDE in November 2017. When they first came to us, they had just migrated their site to a new domain. With the hopes of ranking in the map pack in an extremely competitive bar scene, HIDE let us know that he’s willing to do what it takes to compete.

CLIENT’S LOCAL SEO CHALLENGES

Competition

HIDE is a newer bar competing in Deep Ellum, which is a district of Dallas that has over 40 bars (some have been around for 5-10 years or more) competing for the three available positions in the map pack and the top of page one of Google.

Technical Website Errors

When they first started their SEO project with us, their website (built by another firm) had many technical errors that required immediate attention.

Keyword Stuffing

The keyword strategy implemented on the site was the prime example of keyword stuffing. The content, title tags, meta description, headers and more were flooded with excessive keywords and required an immediate implementation of a diverse keyword strategy.

Brand-New Domain

With any new business, it takes time to build trust with customers and authority in the industry. This is very much the same with Google. With a new domain a business is starting from scratch with Google, which takes time, effort and a solid SEO strategy.

Thin Content

The content throughout the site was thin and lacked value by visitors and Google.

STRATEGY

Our SEO team has continued to help HIDE develop a competitive growth strategy that involved backend web optimization, on-page content optimization, review management, and a diverse backlink strategy. This client continues to grow while his competitors lose ranking share.

RESULTS

“Seeing us in the map pack brings a tear to my eye….. The fact you were in Deep Ellum or near there when you did the search is all the better. Thank you for the fine work.”

Since beginning work with us in November 2017, HIDE has experienced rapid growth. In mid-March, websites in all industries experienced dramatic changes in the rankings. Google confirmed that they made a core algorithm update, but would not release what they changed. Through investigative SEO tactics, we uncovered key elements to optimize on this site. In mid-April, Google started to acknowledge our adjustments and we’ve continued to see even more improvements.

Organic Traffic Increased 71%

Hide Bar - Organic Traffic Increase

After quickly implementing HIDE’s Local SEO strategy, in less than two months we were able to increase their organic traffic by 71.36%.

Improved Average Position for Their Most Competitive Keyword

Hide Bar - Average Position for Deep Ellum Bars

While there are many important keywords to target, the most completive keyword for HIDE is “deep ellum bars”, which is searched 1,100% more times than the second highest keyword. There was also a lot of competition to get ahead of, but our SEO strategy proved successful for HIDE and were able to get their average position for “deep ellum bars” to 5.3.

Steady Increase in Google Search & Google Maps Views

Hide Bar - Google Search Views and Maps Views

The SEO strategy along with major issues being addressed, HIDE’s rankings improved which shows here where their visibility on Google Search and Google Maps increased quickly in December 2017 with steady increases month after month.

SUMMARY: HIDE LOCAL SEO SUCCESS

Since beginning work with us in November 2017, HIDE has experienced rapid growth. In mid-March, websites in all industries experienced dramatic changes in the rankings. Google confirmed that they made a core algorithm update, but would not release what they changed. Through investigative SEO tactics, we uncovered key elements to optimize on this site. In mid-April, Google started to acknowledge our adjustments and we’ve continued to see even more improvements.