Great SEO Demands Great Content Writing
Your site’s success depends on great content. Users love informative, fresh, captivating content. When users find what they’re looking for, spend more time on your site, visit more pages, share your information, fill out forms and call you, that’s great for your business.
For Google, these are signals of a great site that should rank highly for relevant searches.
Dallas SEO Dogs‘ content team has developed a methodology for optimized content production. From the initial strategy and research phase to content composition and optimization, our end goal is always the same — to produce engaging content that converts visitors to customers and sends the appropriate signals to Google.
Dallas SEO Dogs’ content team writes content with the goal of earning links, but most of our content writing focuses on a keyword phrase. We have a 5-step process for writing keyword-focused content.
Perform Keyword Research
To find out what potential customers are searching for, we use several tools to perform keyword research. We generally start with a list of 100-200 keyword phrases. We also use google’s suggested results to find relevant keywords to the main phrase.
Decide Which Keyword to Target
Dallas SEO Dogs’ content team makes a priority list based on more than just search volume. We look at the competition for each term, search trends, gaps in your site content, backlink potential, and social signals.
Identify User Intent
Your content must satisfy the user’s search intent! How do we know what users are looking for? We look at the search results to see whether service pages or blog posts are a better option.
Develop a Strategy
Before writing, we make a plan. We consider the length and type of content for your audience. Our concept needs to be something unique, so the team spends time on creative ideas. We also make a list of relevant terms to include in the page.
Create the Content
In the final phase of our process, Dallas SEO Dogs creates a brief that outlines the content and maps out the page we’ll write. The website content writer then creates the content, finishes it with a great call to action, and adds graphics from our design team.
POST-WRITING TASKS OPTIMIZING AND PROMOTING CONTENT
After we write content, Dallas SEO Dogs doesn’t stop there. Two critical tasks remain:
+1 Website Content Optimization
A complete on-page optimization. We typically add your main keyword phrase in the URL, title tag, H1 header, first sentence, and a few spots in the content. We try to add relevant terms and questions to the page and subheaders.
External links to trustworthy sources are important, as are internal links that give Google an idea of the structure and importance of your website pages.
+2 Content PROMOTION
Our SEO programs balance great content with promotional campaigns to earn links and shares. That means: (1) link prospecting with advanced tools and (2) just plain hard work.
Dallas SEO Dogs’ link outreach program involves a manual and automated process that encourages linking and sharing. That said, the bottom line is that your content must be great. If it’s not, you’re probably just spinning your wheels with content!
DALLAS SEO DOGS’ FULL SUITE OF
Your website needs content for blog posts, product pages, service pages, landing pages and, well — the whole site. Dallas SEO Dogs’ content writers add engaging content that leads to conversions, shares and links.
Website Content Optimization
We use content optimization in our content writing process or for your existing content. Dallas SEO Dogs makes sure your content is fast-loading, easy to read, and contains the proper keywords, headers, links, etc. Our goal with content optimization is to make your content rank better in Google and convert more visitors to customers.
Advertising copywriters write sales copy that helps people decide to take action. Ad copywriting is often overlooked, but great copy in ads makes a huge impact on clicks and conversions. For search ads, ad copy directly impacts your cost per click. Skilled advertising copywriters help make many of our digital marketing strategies successful.
Blog Writing Services
Blogging plays a role in creating relevant content for keywords. Quality blog writing services give your site content that ranks well in Google, supports other content with internal links, is shareable on social media, and can earn quality links back to your site. That’s why blogging is a part of our strategy for all of Dallas SEO Dogs’ search engine optimization clients.
Since blogging is a part of all of our SEO campaigns, someone has to do it. If you have skilled writers on staff, we can provide content consulting. We’ll research topics that provide content missing from your site, answer common questions related to your services, provide super-valuable information, or just discuss something very interesting.
When we distribute your content (blog posts, video, infographics, etc.) through paid advertising and social media, that’s content promotion. The more people who see your content, the more value you’ll get from it. Dallas SEO Dogs promotes content through PPC and programmatic ads, influencer outreach, email marketing, social media and more.
From Our Recent Digital Marketing Case Studies
Increase in new user traffic
Found by searching for competitor
Dallas-based Spencer and Johnson, PLLC is a firm focused on probate-related cases. The COVID-19 pandemic presented problems for many businesses, and law firms were no exception. Our goal was to counteract the drop in demand for legal services by increasing visibility in search.
RELENTLESS. TRANSPARENT. OUTSTANDING. TRUE PROFESSIONALS. What our clients say
“Just a quick note to tell you all how much I appreciate your work and efforts, especially during a time when things are changing rapidly. Your team has always been wonderful to work with and I appreciate it more than you know.”Konnie Dao - Regional Marketing Director, AMSURG
“SEO Dogs is the first company we worked with who actually sent us many customers. We are a lawn maintenance service in Plano and Carrollton and North Dallas and I can't hire enough people to do the work they are sending. We love the work you do and recommend these good people to anyone who wants to grow a business.”Marcos Yepez - Owner, Yepez Lawn Service
“I own a small business, so spending money on an SEO firm is a big deal to me. So many companies claim they can move you up in the Google search rankings, but obviously only a few can deliver. SEO Dogs delivered for me!”Wendy Fisher - (CEO), Good Day Pet Sitters
“We have been blown away by the huge influx of new clients coming in from online searches.”Karel Crossman - (Office Manager), Premier Health Chiropractic
Content Marketing is Part of Our Award-Winning SEO Services
Frequently Asked Questions
Do you have content writers on staff or outsource the work?
We have content writers in house. They’re knowledgeable about best SEO practices and also work with our SEO specialists and managers on content strategy. We use content to answer questions and fill gaps in site content where there is a high search volume. We consult with many of our clients each month on content ideas, distribution and content flow.
Does all of my content have to be unique or can I copy from Wikipedia or other sites?
Your content MUST be unique. Google doesn’t like duplicate content. Copying content to other pages or from other sites can have a significant negative impact or even an penalty. It can also get you sued.
So, don't do it. Take the time to write good content!
Is one blog post enough content?
Dallas SEO Dogs recommends that you post at least 2-3 times per month. The blog needs to be updated regularly. If you can only write or afford one blog post per month, just make one post. On the other hand, don’t just post boring information that no one will want to read. Content that has a high bounce rate can actually hurt rankings.
What's the best way to answer a long-tail question?
Today, a full Microsoft Word-sized page (~500 words) is a minimum target for content. You can do this as part of a blog post or an FAQ answer. As part of our copywriting services, we look for long-tail keywords and questions in Google Suggest, Google Related Searches, several keyword research tools, your analytics and search queries, and various Q&A sites. This is what helps our SEO copywriters keep churning out great topics.
What is the best keyword density?
There’s no set answer to this question. Based on our experience and industry standards, we try to keep keyword density to below 2-3%, but if the content is conversational and sounds natural, you’re going to be fine. Write the content for humans and let us think about Google. If we’re writing your content, we’ll take care of all of this.