Search Engine Optimization

WE’VE PERFECTED THE ART OF Search Engine Optimization

For more than 15 years, companies in Dallas-Fort Worth and across the nation have entrusted search engine optimization to Dallas SEO Dogs. Through constant research, trial and error, and training, we’ve perfected a strategy that delivers results. That’s why we have one of the highest client retention rates in the industry.

We understand that modern SEO isn’t about the number of keywords on your site or having the most backlinks or being ranked #1 for a single phrase. Search engine optimization is about great websites that people love, with content that Google values and that entices visitors to read and to take action.

Digital Marketing SEO Content The SEO Dogs 5-Step Process

Gameplan

Gather information,
audit, research,
analysis, and
strategy.

Make a
Quick Impact

Attack high
priority and
quickly resolvable tasks first.

IMPLEMENT
FULL STRATEGY

Add more intense
link building and outreach, execute
remainder of plan
priority.

Gameplan

Adjustments based on Google changes, changes in client’s business, competition, and resources.

Periodic Audit & Analysis

Recommend
changes to strategy as needed based on periodic analysis.

GET SEO RESULTS Quickly and Long Term

The Dallas-Fort Worth Metroplex now boasts more than 7 million residents. That’s a lot of potential customers, but also a lot of competition! To help clients quickly, we use modern SEO strategies to first grab the low-hanging fruit… then we use time-intensive techniques proven to deliver increasing ROI long-term.

On-Page SEO Off-Page SEO

Using Industry-leading tools and proprietary systems, we quickly identify your site’s optimization issues in our with a technical SEO audit. These include: duplicate content, title tags and meta tags; “thin” or low content levels on site pages; broken links; page speed issues, SSL/HTTPS implementation, missing title and meta tags, missing or poorly written headers, image alt tags, nofollow attributes, crawlability, content rendering, AMP configuration and more.

Crawlability Analysis with Mobile Focus

Web pages meant for visitors must be visible to Google as well. A majority of Google searches are now from mobile devices, so Google has migrated to a mobile-first index with its smartphone crawler. In addition to looking at how the desktop Googlebot accesses your site content, our SEO audits also validate mobile crawlability and work to correct any crawl gaps

Keyword Research

Using research and by collaborating with the client, we identify the highest value keywords for your industry and your business in particular. We then add them to your site content, headers, title and meta tags where appropriate and make sure that the result leaves natural sounding, engaging content.

Meta Titles and Meta Descriptions

Page titles and meta descriptions are still important to search engines as well as to visitors. Each site page should have a unique title and description and should explain what the page is about. We make sure that each one maximizes the characters and pixels allowed by Google and we use your most important keywords in doing so.

Error Fixing

As part of our program, Dallas SEO Dogs will find and fix site errors that are damaging your site. In the early stages of your project, we’ll identify critical and easy-to-fix problems that can solve months of traffic issues. Many of these will be site-wide issues that affect more than just single pages. As your project progresses, we’ll address other concerns on a priority basis.

Content Strategy and Optimization

Google loves sites with great content, because people love sites with high quality content that’s fresh and relevant to search terms. The more great content your site has, the better. Great content brings more traffic and also converts more visitors to customers! So, content is a critical part of our search engine optimization strategy. We’ll work to make your content more informative and engaging. Our content writers can adjust content or provide content on a continual basis or guide clients in writing content themselves.

Website Security

HTTPS and site security are now critical to any SEO strategy. Google wants to guarantee a secure site experience as much as possible. Besides search rankings, users now get Google warnings in browsers when they visit non-HTTPS sites.

Competitive Analysis & Monitoring

Dallas SEO Dogs monitors key competitors to identify trends, opportunities and areas of weakness. This helps us consider all options and keeps client strategies fresh.

Local Search Optimization

When someone searches for a product or service, Google's results favor nearby businesses. If you have a local presence in Dallas or elsewhere, we'll focus on both organic search results and map pack listings. increasing your visibility and driving traffic.

Citations

It's still important to have complete and consistent citations in relevant directories. This includes your name, address and phone number (NAP). In addition to offering a valuable link, consistent NAPs are a great trust factor for Google.

Content Marketing

Great content helps users understand your products and services and makes others want to link to you. Google loves great content. Dallas SEO Dogs helps you produce and distribute great content.

White Hat Link Building and Link Outreach

We've built a laundry list of great link opportunities for our clients. We look for important and relevant websites and take proactive measures to earn links from these sites.

Backlink Analysis and Link Removal

Previous SEO companies (or a competitor's malicious efforts) may have created harmful links to your site. Dallas SEO Dogs has successfully removed and disavowed millions of toxic backlinks. Once removed, we continuously monitor your link profile to identify and address further issues as quickly as possible.

HERE'S THE LATEST FROM OUR SEO Case Studies

buzz kill review management case study image

+36

increase in 5-star reviews in 3 months

+140%

increase in clicks and calls from maps and Google My Business

“Great Digital Marketing agency! We have used these guys for several years for our SEO, web hosting, review management, web design and maintenance. They are very on top of their SEO game by making changes to my site that seem to compliment changes in search engine algorithms. Thanks for the years of great SEO!”

Scott Frazer CEO, Buzz Kill Pest Control

After three months of our work, Google reviews for Buzz Kill Pest Control’s Fort Worth location had grown from 2 to 38. Clicks and calls from maps, map packs and Buzz Kill’s Google My Business listing increased by 300%.

Project Details More SEO Case Studies

RELENTLESS. TRANSPARENT. OUTSTANDING. TRUE PROFESSIONALS. What our clients say

“Just a quick note to tell you all how much I appreciate your work and efforts, especially during a time when things are changing rapidly. Your team has always been wonderful to work with and I appreciate it more than you know.”

Konnie Dao - Regional Marketing Director, AMSURG

“I have been using SEO Dogs for five years and they have helped my business grow significantly.”

Tony Street - Chef & Co-Owner, Y.O. Ranch Steakhouse

“Stats are up, we have had a big uptick in calls and closed leads. This is so good! Thank goodness for our plumbers stepping up with the increase in web traffic. We had a super busy month compared to previous months, and last month was up as well. It will be a very awesome 4th quarter!”

Robin Hebert - Owner, Plumbing Dynamics

“SEO Dogs has done amazing work for my business and the West End Association! I highly recommend them.”

Chase Headley - Board Member, West End Association/1001 Wine and Spirits

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Get a Free Audit

Monthly Report

Each month, your project manager will produce a report and discuss it with you. The report details analytics, completed work, and upcoming plans. The project manager may also make suggestions on strategy and program adjustments as needed.
Call Tracking

With call tracking and A/B testing, we’ll know where visitors came from, what search terms they used, and what’s converting visitors to customers. This is an essential tool for conversion optimization.
Google Analytics

We use Google Analytics to track SEO for every client. Google Analytics provides a wealth of information that lets us identify strengths and weaknesses in our strategy so that we may adjust accordingly.
Website Traffic Reports

We can provide an on-demand, customized dashboard depending on your needs. Your monthly project manager conversation will ensure that we’re on the same page.
Keyword Ranking Reports

Dallas SEO Dogs focuses on traffic and conversions more than rankings, but rankings are helpful in noticing trends and areas of weakness. We include them in our reports.

Award-Winning SEO Services

Frequently Asked Questions

How do Google’s “Local 3-Pack” or Map Pack results work?

Google’s local 3-packs appear at the top of search results for many search terms and are valuable sources of clicks for local businesses. The algorithm for these map packs is a bit different from local organic results. Your Google My Business page, reviews and citations play a larger role here.

Do you guarantee results?

If anyone guarantees “#1 rankings”, you should quickly run in the other direction. Google itself cautions against dishonest guarantees, which are usually backed by some confusing or ambiguous language that allows paid ads, branded terms or terms with little traffic to satisfy the guarantee. Google’s algorithm constantly changes, your competition changes, and clients themselves may take actions that affect their own rankings. Don’t be fooled — no one can guarantee #1 results for competitive terms.

How soon should I see results from local SEO efforts?

Your results depend on a tremendous number of factors, including competition, where you rank before you start with us, domain authority, optimization done so far, and much more. While we can typically show traffic improvement within 60-90 days, SEO is a long-term investment and clients must be patient during the process. We can deliver immediate results with PPC advertising.

Will I need to change or redo my website?

In most cases, we won’t require you to rebuild your site. Many clients come to us with poorly designed or outdated sites that are seriously hampering SEO efforts or conversions. In some cases, it makes very little sense to make a financial commitment to increase traffic if the site is fighting you every step of the way. We’ll recommend a new site if we think you need one, but that’s your option, of course. If you want us to build or rebuild a site, we do have a full-scale design and development team in house and we have a beautiful portfolio.

Do you outsource local SEO overseas?

All of our SEO staff is in-house. Language is critical for SEO, and should never be performed by overseas contractors. Many companies without an in-house SEO staff outsource to contractors in India, China and the Philippines — these sources are notorious for spelling and word choice errors, outdated strategies and short-sighted goals. We will never risk damaging client websites and rankings by resorting to this practice.