Paid Search Questionnaire

Thank you in advance for completing our questionnaire.

Please take time to think through your answers thoroughly.There are few things more important to the success of a business relationship than transparency. The free and open exchange of data, opinion, and creativity goes a long way toward reaching your goals! So, the more information that you can supply us with in this form, the better we’ll be able to tailor your ads to your audience and goals, and your campaigns will get off to a stronger start.

Name(Required)

Email(Required)

Google Ads Customer ID (if any)

You may provide this later if you don’t know it.

Company Name(Required)

Website(Required)

(Optional) If you would like us to add additional people to your Basecamp project, enter their names and email addresses here.

You may add multiple people by clicking the “+” after each entry line.

If you are NOT the main contact person for your account, and the one person responsible for providing us with approvals, please let us know which person that will be.

Person responsible for approvals:

(Optional) What specific URLs are we directing traffic to?

You may add multiple people by clicking the “+” after each entry line.

When are you typically available for a conversation if needed?(Required)

Please choose all that apply.

Background and Goals

If you have run paid search campaigns before, what problems did you have with your previous vendor or staff member?

How will you measure the success of paid search campaigns?(Required)

ROI (Return on Investment)

CPC (Cost-Per-Click)

CPA (Cost-Per-Acqusition or Lead)

Other

Other measure of success:

What is your target geographical area? If applicable, consider how far will customers travel for your services (or how far will you travel to perform them?)(Required)

Are there areas within this geographical area that you'd like to exclude (states, cities, counties, neighborhoods, etc.?) If applicable, consider how far customers will travel for your services, or how far you are willing to travel to perform them. While search engines have more restrictions on geographical targeting than in the past, we'll do our best to avoid these areas by whatever means we have at our disposal.(Required)

Describe your ideal customer:

What is the *primary* action you want your audience to take?(Required)

Select more than one if you are indifferent.

Phone Call

Contact Form Fill (Email)

In-Person Visit

How many of these actions do you need each month for this campaign to be successful?

When would you like us to run ads?(Required)

We can discuss this with you further, but consider your office hours, whether people are likely to contact you after office hours or weekends, whether you answer phones after hours and on weekends, etc. Keep in mind that after-hours and weekend clicks may be less expensive.

How much would you be willing to pay for an average new customer?(Required)

This question is relevant for advertising purposes and for us to determine what kind of goals we need to set to give you value for our services. When thinking about this answer, consider the average revenue from one sale, but also the average repeat or recurring revenue they may generate, as well as things like potential referrals from the customer. What is all of that worth to you? This is the amount you should be willing to spend to get one customer in return. Conversely, you would not be willing to spend more than that amount for a customer.

We will discuss further before setting a final ad spend, but what is your budget range for paid search ads?(Required)

If your possible ad spend is very large, we will keep our recommendation within the budget range you provide here.

Who are your top competitors?(Required)

Please list websites if possible.

What is the main difference between you and your competition? What sets you apart? Please mention any guarantees you provide.(Required)

Which of your products and/or services will we be advertising?(Required)

Consider which of your products and services have the most demand, have the highest margin, are easiest to deliver, give you a competitive advantage, lead to sales of other products, etc.

What is your approximate profit margin on the products and/or services you mentioned above?(Required)

In other words, how much does the product or service sell for, and how much does it cost you to make or provide? This gives us an idea of how many sales you might need of these products to profit from the amount you spend in ads.

What terms might your customers use to search for the products and/or services you mentioned above?(Required)

Please add as many as you can think of, separated by commas.

Are there high-value keywords you'd like to prioritize specifically for your campaigns? Examples of such products/services would be: (1) ones for which you have a high margin/revenue, (2) may lead to purchases of other products, or (3) any other reason (if so, please explain).

Please add as many as you can think of, separated by commas.

Can you think of any keywords we should *avoid* in your campaigns? Examples: products/services with low margin or ones you would rather not provide, competitor names, terms that might get confused with other words/products/services, etc.?

Please add as many as you can think of, separated by commas.

Are there any trademarks, copyrights or other information we should know about when writing ads?

Thanks for taking the time to complete this! this out, it will get us off to a great start! If there is anything else you can tell us that might help us understand your business better and build a successful campaign, please let us know here.