At some point you’ll find yourself on a Sunday night refreshing a web page, trying to understand why your social media post received 3 likes or why your search campaign just burned $100 on people who live 2 states away. You started your business with your own two hands. You probably answer your own phone, keep track of your products and have enough web design and copywriting knowledge to put together a website. That was good enough to open your doors and start generating leads.

Your business started to grow. You’re doing more and requiring more from your customers. Your DIY marketing list has become an overwhelming task that takes up more of your time than you’d like. DIY marketing isn’t saving you money when you need that time for other things. It’s stunting your business.

What Are Some Signs Your Business Is Relying On DIY Marketing?

When a business owner is managing their own marketing. Whether it’s social media, basic keyword campaigns or updating their website with DIY content. While these tactics can work in the early stages of a business. They won’t let your business scale as fast as it should.

Managing your own marketing can feel great. You control everything that goes out into the world. You can create blog posts when you feel inspired. Post and boost your social media pages and reply to your customers’ reviews.

Phase 1: All DIY. Your Website, Social Media, Ads
Phase 2: Marketing is becoming a pain and taking up too much time.
Phase 3: Your business is growing and needs more specialized help.

There are many moving parts to marketing your business online. Schema, PPC conversion and making sure your website is built around your business as an entity aren’t things you will learn in your 20-minute lunch break. What used to save you money is now becoming a hassle.

Is Your Time Better Spent On Your Business?

When you are spending time managing your marketing, you are not spending that time on your business. If you need that time to serve clients or support employees, you are losing out on business growth. Spending your time fixing your ads or trying to write website copy doesn’t benefit your business.

If your business relies on your knowledge and you spend half your day trying to learn how to be a marketing manager, you are costing your business more money than you know.

**Pro Tip: ** If you find yourself spending more than 5 hours a week working on your ads. writing website copy, or analyzing your campaigns, your business is costing itself money.

You know what your business does best. Whether it’s fulfilling customer orders or managing employees. If you spend too much time on DIY marketing, your business isn’t operating at full capacity.

Why Are Your Leads Not Increasing?

When your marketing is not reaching its full potential, your leads will not increase. You need to learn more advanced techniques to increase your market share and generate more leads.

At the start of your business, you can generate some leads by claiming your Google profile and using simple keywords. Once that demand runs out, you will need to take your marketing to the next level.

Marketing Task	DIY	Hiring an Agency
Website	Will use templates and plug-ins to build your website	Will build your website around your business and use advanced schema
PPC	Will manage your campaigns here and there	Will manage your campaigns daily and analyze the data
Blogging	Will blog when they have time	Will create a content plan to dominate your industry
Analysis	Will only know the basics about their campaigns	Will know where your leads are coming from and how much they are making you

If you are generating the same amount of leads month after month. You have probably maxed out your DIY marketing. You need to take your marketing to the next level to start converting more web visitors into leads.

Do You Know Where Your Leads Are Coming From?

If your analytics aren’t set up correctly, you will not know where your leads are coming from. Many businesses spend money on campaigns that aren’t generating leads and don’t know it.

It’s easy to think your ads are doing well. You may have thousands of views and clicks, but if you can’t pinpoint where that lead came from, your ads are not working as well as they could.

Ads → Website → Lead → Your CRM → Money

Your Competition Is Getting Ahead of You

When your competition spends more time and money on marketing, they start to show up above you in search. If you notice your competitors are everywhere online, it’s time to up your game.

Nothing is more frustrating than watching your competition take market share because they have better marketing. Once you learn how to take your marketing to the next level, you can start dominating your local area again.
When Should You Hire Help With Your Marketing?
When you need deeper knowledge in certain areas of marketing. You will want to bring someone on board who can help you with those specific tasks.

With the algorithms changing every day, it’s hard to stay on top of all the new updates. If you’re relying on your business owner or admin to keep up with all the changes, your marketing will fall behind.

By hiring help, you can learn more about these topics and have someone who knows what they are doing working on your account.

What Can An Agency Do For Your Business?

An agency can provide a team of experts to help grow your business. They will have the software and knowledge to help your business reach its full potential.

You will have a team of people who know what they are doing working on your account. You will no longer have to guess whether your ads are working.

Your Business (DIY): One person doing all the work with limited knowledge
VS
Marketing Agency: Team of SEO, PPC, Web Development and Content Marketing Pros

You will be able to spend more time on your business and less time learning how to market it. You can focus on hiring more employees and growing your business.

How Do I Transition My Business From DIY to an Agency?

Transitioning your business from DIY to an agency can be scary. But once you find the right agency, the process can be seamless.

When you first start working with an agency, they will want to learn about your business. Make sure you have all of your logins ready and know what your main revenue-producing services are.

Once you find an agency that you feel comfortable with, they will learn about your business and take it from there.

Let Dallas SEO Dogs Help Your Business Take The Next Step

Knowing that your business has outgrown DIY marketing is a good thing. It means your business is growing and you are ready to take it to the next level. Dallas SEO Dogs has been helping businesses grow for over 20 years. We will teach you about all the different aspects of marketing and make sure your money is being spent in the right places. We never skimp on your ad spend and focus only on what matters.

Learn more about how we can help your business grow.

FAQ

Q. Should I hire an employee or an agency to help me with my marketing?
If you hire an employee, you are hiring one person who may know a couple of things about marketing. When you hire an agency, you are hiring a team of SEO, PPC, Web Development and Content Marketing professionals.

Q. Will I have to give up control of my brand when I hire an agency?
No. We will learn about your brand and help you market your business the way you want to. You will always have control over your accounts and what we do on them.

Q. How long will it take to see results when I stop doing DIY marketing?
You will start to see results right away. Once we clean up your website and accounts, you will start to see an increase in leads. It may take a few months to see an increase in organic traffic.

Back to "Blog"