Founded by attorneys, Dallas SEO Dogs helps law firms gain clients in their target locations.

Dallas SEO Dogs’ law firm digital marketing strategies are built with a foundation of knowledge. Unlike other firms, we actually understand what you do. We know what your clients are looking for. We speak your language. Our understanding helps us write quality content, identify proper keywords and produce great ads.

Build or Improve Your Law Firm's Website

Gain Immediate Leads with Online Advertising

Help Your Firm Become a Thought Leader

Increase Reviews and Improve Brand Reputation

Increase Clients for Each of Your Firm's Locations

Local SEO

Attorneys and law firms now face intense competition for Google rankings! Dallas SEO Dogs’ local search optimization specialists fight for visibility in local packs and maps, while improving organic search rankings over time.

  • We improve you rankings in Google’s “local pack” and maps;
  • We optimize your Google My Business and other local directory listings;
  • We adjust your site to be more relevant to your target geographical areas; and
  • We improve reviews from real customers on the most relevant and trusted sites.

Search and Display Ads

SEO works, but it takes time and patience. Google Ads (Pay-per-click/PPC ads) and Display ads can drive traffic from searches for your practice areas in your locations.

  • We can run search ads: Google Ads, Yahoo Ads and Bing Ads, on your budget.
  • With site retargeting, we can lure back who have left your site by displaying your ads to them on other sites.

Display ads are inexpensive ads that are great for branding. Dallas SEO Dogs can serve ads on hundreds of thousands of mobile apps with geofencing and other types of retargeting.

Web Design (or Redesign)

Great results start with a great website. Great websites rank well and convert visitors into clients.

Mobile-Friendly AND Artistic

We design beautiful law firm sites with mobile in mind, because most of your client prospects are on mobile devices. They’ll leave if your site is not mobile friendly or has poor load time. Did you also know that Google now ranks sites based on mobile indexing?


Your site also must be user-friendly. Potential clients want to know about your law firm’s attorneys, office photos, practice areas, areas of specialization or focus, and see trust badges from reputable sources. If they can’t find this information easily, they’ll move on.


Google now claims more than 90% of the search market. With so many competing attorneys and law firms competing for page 1, perfection is critical! Page load time, clean code and proper optimization can mean the difference between gaining or losing hundreds or thousands of leads each month.

Attorney/Staff Directory

Larger firms should allow visitors to find attorneys and staff by practice area, name, job title, location or other information.

Testimonials, Reviews and Recent Case Results

Let potential clients know what kind of results you’ve achieved for others. Show them that you have more than experience—you have a history of success!

Schedule a Consultation

Online scheduling is a growing preference for law firm clients. Attorneys report that more than 2/3 of their clients schedule a consultation online when given the choice. Save time and resources while letting prospects schedule at their convenience!

Online Fee Payments

Encourage prospects to become clients (and make life easier on existing clients) by offering easy online payments.

Review Management

For attorneys, reviews play a critical role in gaining new clients. We increase positive reviews for law firm offices and can display them on your site with links to the actual client review. Great reviews lead to:

  • Better local pack / map rankings;
  • More visitors to your firm’s site;
  • More confidence and trust; and
  • More leads and clients.

We also monitor and handle responses for you!

Social Media Management and Marketing

Dallas SEO Dogs can help you build brand awareness and a following in your target locations with video and standard ads in social media. Facebook, Instagram, and YouTube are super-effective for targeting both demographics and geographical areas, and the advertising cost is much less than with search ads.

We have social media programs tailored for law firms and handle social media account management and growth in addition to social media advertising campaigns.

Tracking, Analytics and Reporting

We often hear nightmare stories from clients about SEO companies “not doing anything.” We actually want you to know what’s going on with your project so that you can help provide information and be confident about our work!

Monthly Report

Each month, your project manager will produce a report and discuss it with you. The report details analytics, completed work and upcoming plans. The PM may also make suggestions on strategy and program adjustments as needed.

Call Tracking

With call tracking and A/B testing, we’ll know where visitors came from, what search terms they used, and what’s converting visitors to customers. This is an essential tool for conversion optimization.

Google Analytics

We use Google Analytics to track SEO for every client. Google analytics provides a wealth of information that lets us identify strengths and weaknesses in our strategy so that we may adjust accordingly.

Website Traffic Reports

We can provide an on-demand, customized dashboard depending on your needs. Your monthly project manager conversation will ensure that we’re on the same page. 

Keyword Ranking Reports

Dallas SEO Dogs focuses on traffic and conversions more than rankings, but rankings are helpful in noticing trends and areas of weakness. We include them in our reports.

Why should you trust Dallas SEO Dogs?

A Top-Rated Dallas SEO Company

12+ Years of Experience

Google Partner

Located in the Dallas West End

98% Client Retention Rate

More than 1000 Projects


Search engine optimization (SEO) is the process of improving search rankings and resulting traffic to a website. Google has more than 200 factors in how it ranks websites. Among the most significant are page load time, mobile friendliness, quality content, inbound links and title tags.

Search engine optimization is a viable strategy for most clients, but we don’t recommend it for everyone. If you need immediate results or have high competition and a low budget, paid traffic can be a better solution. pay-per-click delivers leads much faster. Let’s chat (our consultations are free!) and figure out the best solution for your needs.

Another question with a complex answer. If you’re comparing the two exclusively, social media advertising (like PPC) is a solution for more immediate traffic, or an alternative for clients with very high search competition or low budgets. Social media ads are inexpensive and target specific demographics and geographical areas. SEO focuses on search terms. Contact us for a free consultation and we’ll help you identify the best strategy for your needs.

All of our SEO staff is in-house. Language is critical for SEO, and should never be performed by overseas contractors. Many companies without an in-house SEO staff outsource to contractors in India, China and the Philippines — these sources are notorious for spelling and word choice errors, outdated strategies and short-sighted goals. We will never risk damaging client websites and rankings by resorting to this practice.

Your results depend on a tremendous number of factors, including competition, where you rank before you start with us, domain authority, optimization done so far, and much more. While we can typically show traffic improvement within 60-90 days, SEO is a long-term investment and clients must be patient during the process. We can deliver immediate results with PPC advertising.

In most cases, we won’t require you to rebuild your site. Many clients come to us with poorly designed or outdated sites that are seriously hampering SEO efforts or conversions. In some cases, it makes very little sense to make a financial commitment to increase traffic if the site is fighting you every step of the way. We’ll recommend a new site if we think you need one, but that’s your option, of course. If you want us to build or rebuild a site, we do have a full-scale design and development team in house and we have a beautiful portfolio.

Yes, links are a big part of how search engines rank websites. Depending on the budget and goals of your project, we employ a variety of techniques to earn links and authoritative backlinks that can greatly enhance client rankings.

We’ve had experience with every type of Google penalty. If you’ve experienced a sharp downturn in traffic and rankings, contact us to discuss. We’ll work as quickly as possible to resolve the problem and get you back in Google’s good graces.

If anyone guarantees “#1 rankings”, you should quickly run in the other direction. Google itself cautions against dishonest guarantees, which are usually backed by some confusing or ambiguous language that allows paid ads, branded terms or terms with little traffic to satisfy the guarantee. Google’s algorithm constantly changes, your competition changes, and clients themselves may take actions that affect their own rankings. Don’t be fooled — no one can guarantee #1 results for competitive terms. 

If you have a writer on staff, you can write content. We can provide consulting on topics that might benefit you most and on content guidelines. If you don’t have the time or resources, we have a team of skilled writers who can take on that task. In either case, content is very important and content writing or consulting is part of most of our projects.

Dallas SEO Dogs produces monthly reports for each of its clients to show traffic and rankings stats and trends. We encourage clients to hold routine discussions (at least once a month) with their project manager to allow us to advise and collaborate, adjusting the strategy and budget based on the success of the project.

In short, with experienced SEOs, you get what you pay for. Legitimate companies don’t charge $150 a month for SEO or perform 10 hours of work for $10 an hour. $150 monthly SEO budgets are scams designed to take your money with little or no actual work. Be careful — look for a company with an actual office that you can visit, with local employees you can meet and speak to each month. It’s less common than you think.

Certainly. Depending on your products, budget and competition, we may recommend a blend of services, including SEO, social media and PPC advertising. We’ve had success with Ecommerce sites on a variety of shopping carts and plugins. We have a set strategy for these types of sites and can review it with you in your initial free consultation.

Yes — conversion optimization is one of our areas of expertise, including A/B testing. If we’re sending traffic to your site through SEO or any other service, we’d like to convert as many of those visitors to customers as possible. As your traffic grows, small incremental increases in conversions become more and more lucrative. The more traffic you have, the more we’ll focus on conversion optimization.

We’ve never used “black hat” techniques, which are short-sighted techniquest designed for a quick boost, but will get you in trouble with Google and result in catastrophic long-term effects for both us and our clients. We use aggressive strategies within Google’s guidelines. Our team takes part in mandatory research, seminars and in-house discussions to stay on the cutting edge of industry best practices so that our clients will always have the best strategy available.

Performing SEO work since 2003, we’re one of the most experienced SEO companies not only in Dallas, but nationwide. When you hire us, you get a team of skilled search engine optimization professionals, not a team of foreign contractors or “account managers” who manage 100 clients. Besides experience and expertise, our sister company, Big D Creative, is our in-house Web design and development team. Very few companies can claim that level of talent in-house.

Yes, our staff of design, development and search engine algorithms experts can perform an advanced technical SEO audit and form a comprehensive list of issues. Google now places heavy weight on user experience and page quality, so we work very hard to make pages as perfect as they can be, including minimizing errors and page load time.

We have a lot of knowledge about international SEO. As with search in the United States, things have changed quite a bit with international search in the last 10 years. The big differences are in search engines (Bing, Yandex, Baidu, and Google have varying degrees of popularity in different countries). What we do benefits you in all search engines, but there are some specific things you should do for each engine — we make sure to do those for international companies.

The good news is that you may not need dramatic/costly changes to do well in other countries. If your site has a good domain authority, optimizing it properly will allow it to rank well in other countries without a separate site with a ccTLD (country-coded top-level domain) as was the case in the past. Many global brands have only one site with subfolders for multilingual or multi-regional content. You also get the benefit of having all of our digital marketing activity help one domain rather than multiplying the effort over several domains.

SEO isn’t a fixed price service — it varies with your goals, budget, competition, starting point, site history and many other factors. SEO isn’t right for everyone. Please contact us to arrange a free consultation and discuss options.

How Can We Help You Gain Clients?

When we chat with you, we want to be confident that our services will bring a healthy ROI. Your discussion will be with a staff member who does NOT receive commission and whose main goal is to see how we can help you.

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COVID-19 STATUS: Both SEO Dogs and Big D Creative are 100% operational, with all employees working remotely.