Founded by attorneys, Dallas SEO Dogs helps law firms gain clients in their target locations.
Dallas SEO Dogs’ law firm digital marketing strategies are built with a foundation of knowledge. Unlike other firms, we actually understand what you do. We know what your clients are looking for. We speak your language. Our understanding helps us write quality content, identify proper keywords and produce great ads.
Tracking, Analytics, and Reporting
We often hear nightmare stories from clients about SEO companies “not doing anything.” We actually want you to know what’s going on with your project so that you can help provide information and be confident about our work!
Each month, your project manager will produce a report and discuss it with you. The report details analytics, completed work, and upcoming plans. The project manager may also make suggestions on strategy and program adjustments as needed.
With call tracking and A/B testing, we’ll know where visitors came from, what search terms they used, and what’s converting visitors to customers. This is an essential tool for conversion optimization.
We use Google Analytics to track SEO for every client. Google Analytics provides a wealth of information that lets us identify strengths and weaknesses in our strategy so that we may adjust accordingly.
Website Traffic Reports
We can provide an on-demand, customized dashboard depending on your needs. Your monthly project manager conversation will ensure that we’re on the same page.
Keyword Ranking Reports
Dallas SEO Dogs focuses on traffic and conversions more than rankings, but rankings are helpful in noticing trends and areas of weakness. We include them in our reports.
Web Design (or Redesign)
We design beautiful law firm sites with mobile in mind, because most of your client prospects are on mobile devices. They’ll leave if your site is not mobile friendly or has poor load time. Did you also know that Google now ranks sites based on mobile indexing?
Your site also must be user-friendly. Potential clients want to know about your law firm’s attorneys, office photos, practice areas, areas of specialization or focus, and see trust badges from reputable sources. If they can’t find this information easily, they’ll move on.
Google now claims more than 90% of the search market. With so many competing attorneys and law firms competing for page 1, perfection is critical! Page load time, clean code and proper optimization can mean the difference between gaining or losing hundreds or thousands of leads each month.
Larger firms should allow visitors to find attorneys and staff by practice area, name, job title, location or other information.
Testimonials, Reviews and Recent Case Results
Let potential clients know what kind of results you’ve achieved for others. Show them that you have more than experience—you have a history of success!
Schedule a Consultation
Online scheduling is a growing preference for law firm clients. Attorneys report that more than 2/3 of their clients schedule a consultation online when given the choice. Save time and resources while letting prospects schedule at their convenience!
Online Fee Payments
Encourage prospects to become clients (and make life easier on existing clients) by offering easy online payments.
Local SEO >
Attorneys and law firms now face intense competition for Google rankings! Dallas SEO Dogs’ local search optimization specialists fight for visibility in local packs and maps, while improving organic search rankings over time.
- We improve you rankings in Google’s “local pack” and maps;
- We optimize your Google My Business and other local directory listings;
- We adjust your site to be more relevant to your target geographical areas; and
- We improve reviews from real customers on the most relevant and trusted sites.
Search and Display Ads >
SEO works, but it takes time and patience. Google Ads (Pay-per-click/PPC ads) and Display ads can drive traffic from searches for your practice areas in your locations.
- We can run search ads: Google Ads, Yahoo Ads and Bing Ads, on your budget.
- With site retargeting, we can lure back who have left your site by displaying your ads to them on other sites.
Display ads are inexpensive ads that are great for branding. Dallas SEO Dogs can serve ads on hundreds of thousands of mobile appswith geofencing and other types of retargeting.
Review Management >
For attorneys, reviews play a critical role in gaining new clients. We increase positive reviews for law firm offices and can display them on your site with links to the actual client review. Great reviews lead to:
- Better local pack / map rankings;
- More visitors to your firm’s site;
- More confidence and trust; and
- More leads and clients.
We also monitor and handle responses for you!
Social Media Management and Marketing >
Dallas SEO Dogs can help you build brand awareness and a following in your target locations with video and standard ads in social media. Facebook, Instagram, and YouTube are super-effective for targeting both demographics and geographical areas, and the advertising cost is much less than with search ads.
We have social media programs tailored for law firms and handle social media account management and growth in addition to social media advertising campaigns.