Trust your digital law firm's digital marketing to a company founded by attorneys.
Dallas SEO Dogs’ unique knowledge of law firms helps bring you clients where you practice law. Our law firm digital marketing strategies are built with a foundation of knowledge. Unlike other agencies, we actually understand what you do! We know what your clients are looking for. We speak your language. Our understanding helps us write quality content, identify proper keywords and produce great ads.
Dallas SEO Dogs' Recommended Lawyer Digital Marketing Services
Local SEO >
Attorneys and law firms face intense competition for Google rankings.
Dallas SEO Dogs’ local search optimization specialists fight for your firm’s visibility in local packs and maps, while improving organic search rankings over time. Our top strategies include:
- Optimizing your Google My Business and other local directory listings
- Adjusting your site to be more relevant to your target geographical areas
- Improving reviews from real customers in Google and attorney directories
Paid Search and Display Ads >
With so much competition, law firm SEO takes time and patience. While we improve your rankings, pay-per-click/PPC ads and display ads can bring you clients quickly who are searching for your services. We also bring back visitors who haven’t made a decision through site retargeting.
- Search ads (Google Ads, Yahoo Ads and Bing Ads) give you visibility at the top of search results.
- Display ads can be cost-effective with proper targeting. Dallas SEO Dogs can serve ads on hundreds of thousands of mobile apps with through search and site retargeting, geofencing and other targeting tactics.
Web Design & Development >
Dallas SEO Dogs and its sister company Big D Creative work hand-in-hand to create websites that both your clients and Google will love.
As we drive more and more interested people to your website, we want the highest percentage of them to become clients. That’s why SEO Dogs focuses on site performance, usability, calls to action and other elements that increase conversions. Our lawyer websites are also scalable and easy to maintain in the future.
Content Writing and Content Marketing >
Your site’s ability to convert users to clients starts with great content. All Dallas SEO Dogs content writers have experience working with law firms. They create the interesting, informative content your target audience needs.
With so much competition out there, content is an absolute must for attorneys. Creating fresh articles, sharing them through social media, and link building/outreach are keys to becoming an authority in your practice areas. As you do so, you’ll develop brand awareness and rank better in Google.
Review Management >
For attorneys, reviews play a critical role in gaining new clients. We increase positive reviews each of your law firm’s offices. We can also display them on your site with links to the actual client review. Great reviews lead to:
- Better local pack / map rankings
- More visitors
- More confidence and trust
- More leads and clients
We can also monitor and handle responses for you!
Social Media Management and Marketing >
Dallas SEO Dogs can help you build brand awareness and increase customers in your target locations with social media ads. Facebook, Instagram, LinkedIn, TikTok, YouTube and other platforms are super-effective for targeting both demographics and geographical areas, and the advertising cost is often much less than with search ads.
We have social media programs tailored for law firms and handle social media account management and growth in addition to social media advertising campaigns.
Here's the latest from our Digital Marketing Case Studies
Increase in new user traffic
Found by searching for competitor
Dallas-based Spencer and Johnson, PLLC is a firm focused on probate-related cases. The COVID-19 pandemic presented problems for many businesses, and law firms were no exception. Our goal was to counteract the drop in demand for legal services by increasing visibility in search.
"Relentless. Transparent. Outstanding. True Professionals." What our clients say
“SEO Dogs has done amazing work for my business and the West End Association! I highly recommend them.”Chase Headley - Board Member, West End Association/1001 Wine and Spirits
“SEO Dogs is the first company we worked with who actually sent us many customers. We are a lawn maintenance service in Plano and Carrollton and North Dallas and I can't hire enough people to do the work they are sending. We love the work you do and recommend these good people to anyone who wants to grow a business.”Marcos Yepez - Owner, Yepez Lawn Service
“Just a quick note to tell you all how much I appreciate your work and efforts, especially during a time when things are changing rapidly. Your team has always been wonderful to work with and I appreciate it more than you know.”Konnie Dao - Regional Marketing Director, AMSURG
“I have been using SEO Dogs for five years and they have helped my business grow significantly.”Tony Street - Chef & Co-Owner, Y.O. Ranch Steakhouse
We've helped these organizations grow and lots of smaller companies, too
Digital Marketing Should Focus on Return on Investment
Larger firms should allow visitors to find attorneys and staff by practice area, name, job title, location or other information.
Let potential clients know what kind of results you’ve achieved for others. Show them that you have more than experience—you have a history of success!
Online scheduling is a growing preference for law firm clients. Attorneys report that more than 2/3 of their clients schedule a consultation online when given the choice. Save time and resources while letting prospects schedule at their convenience!
Encourage prospects to become clients (and make life easier on existing clients) by offering easy online payments.
Tracking, Analytics, and Reporting
We often hear nightmare stories from attorney clients about SEO companies who “didn’t do anything.” We actually want you to know what’s going on with your campaigns so that you can help provide information and be confident about our work!
Here’s how we do it.
Each month, your project manager produces a report and discusses it with you. The report details analytics, completed work, and upcoming plans. We may also make suggestions on strategy and important adjustments.
Call tracking and A/B testing help us know where visitors come from, what search terms they used, and what’s working and what’s not. Call tracking lets us get the most leads possible for your investment.
We use Google Analytics to track the progress of every digital law firm digital marketing campaign. Google Analytics data is the backbone for most of our reports, which can be adjusted based on client needs.
Website Traffic Reports
Our on-demand, customized dashboards match the needs of our attorney clients. Your project manager will deliver and discuss these reports each month to make sure we’re on the same page.
Keyword Ranking Reports
Dallas SEO Dogs focuses on traffic and conversions more than rankings, but rankings are helpful in noticing trends and areas of weakness. Keyword ranking data is included in our reports.