Reasons to Invest in YouTube Ads for Your Business
Agencies are spending billions more dollars each year just trying to steal mere seconds of consumer attention. If you’re like most business owners considering paid media for the first time, you likely ask yourself, “Where do I start?” Facebook? Instagram? TikTok?
While billboards and magazine spreads have their place in the digital space, rolling video ads have a unique opportunity to reach customers while they’re already watching content. Businesses spend hours every day staring at screens, often sitting in “lean-back” mode.
This relaxed state allows you to create powerful brand experiences that are consumed subconsciously. So, whether you’re looking to take your agency or scale locally, if you want to transform your business from a “Brand that Ships” into a “Brand that Sticks,” here are the top five reasons your company needs YouTube Ads.
Why Run YouTube Ads For Your Business?
YouTube ads should be part of your marketing strategy because you can reach over two billion monthly active users while hyper-targeting high-intent customers.
For starters, if you’re not leveraging the YouTube ads benefits like emotional storytelling and an inexpensive pay-per-view model, you’re leaving money on the table. Billions of monthly users lead to higher awareness, more website traffic, and ultimately more video advertising ROI than television and radio ads combined.
Tips and Hints | Skip Isn’t Always a Bad Thing
While many advertisers freak out when their YouTube video has a high skip rate, did you know that most of the time, you don’t get charged if someone skips your video ad? That’s right. With the majority of YouTube ad formats, you only pay if someone watches at least 30 seconds of your content or clicks on your video. Users who don’t make it past the first 5 seconds still leave your brand with free impressions!
Massive Potential Audience | Billions of Users, Monthly
While two billion monthly logged-in viewers is pretty big, YouTube is also the world’s second-largest search engine. Think about all the times you’ve turned to Google Videos to solve a problem or answer a question. Chances are, you use YouTube more than you realize. Your customers do too.
Whether you’re a Local Hero or a Scaling Sensation, your perfect client is on YouTube. Period. Imagine reaching billions of potential customers across every industry imaginable when you run paid video ads on YouTube. Pair this audience size with Google’s targeting capabilities, and you’re able to place trusted ads in front of users for hours every single day.
Hyper-Targeting | Put Your Message In Front of the Right Person
Throwing your marketing budget at a problem and hoping for the best can feel like bringing a knife to a gunfight. Thanks to custom audience features, YouTube is helping you take down the competition one laser-focused view at a time.
Target By Demographic Data
You can target ads based on basic demographics like age, gender, parental status, or household income. But wait, there’s more.
Target By Long-Term Interest
You can also reach people who have expressed long-term interests that relate to your product. Maybe you want to reach “DIY home improvement” or “technology early adopters.” Whatever your business sells, there’s a strong chance that someone, somewhere on YouTube, cares about your niche.
Target By Recent Search Activity
Now this is where it gets really interesting. Not only can you target users based on what they’ve been searching for on Google recently, but you can also create “Custom Intent” audiences to reach these high-intent buyers.
Let’s say Jane is searching for “How to Lower My Shopify CAC.” While she’s reading that blog post, you can now serve the same girl an ad on YouTube that shows her how YouTube can optimize her e-commerce store.
This alignment of SEO with YouTube Advertising is why so many businesses see a high video advertising ROI when part of their digital marketing strategy includes paid video ads.
Emotional Brand Connections | Increased Engagement Leads To Brand Recognition
Typically, when someone is searching for a local plumber, they don’t have time to learn about who “Alan the Plumber” is. They want their data fixed yesterday. And when you’re a consumer, running into that same static bodybuilder in every sports magazine makes you “blind” to their messaging.
Video allows you to capture a user’s attention by telling YOUR story.
From DIY how-tos, casting your product in use cases, or animating complex services – YouTube is the perfect way for local businesses to increase branding through higher engagement. That’s why so many enterprises leverage YouTube ads as part of their inbound marketing strategy. Build trust with potential customers by showing them who’s behind “Superior Roofing Services Inc.”
Producers and Optimization Experts
With video, you literally have the chance to show users who you are, instead of just telling them. This powerful emotional connection is a game-changer for business owners and marketers alike.
Quiz | Need Help Creating a Video Marketing Strategy?
Is your business ready to tell your story through video? Take our quiz below.
- Does your business solve a problem that is difficult to understand without a visual aid?
- Are you tired of getting lost amongst a sea of text and stock images?
- Do you talk about your “why” or interesting case studies/results when speaking at events?
If you answered “Yes” to any of these questions, you’re going to love using YouTube to spread your message.
Cost-Effective | YouTube Isn’t Trying to Rip You Off
“How much do YouTube ads cost?” I hear you ask. If you were to set up the absolute cheapest campaign possible, you’d pay somewhere between .10 and .30 cents PER VIEW.
That’s right. While some advertisers drool over CPM-based advertising, YouTube Ads are typically charged when someone watches your video. Meaning if they “skip” after 5 seconds you don’t get charged. Think about that — you’re already paying Instagram to promote your posts. Now you want these same customers to come over to YouTube and just “watch” your content? That’s madness.
Instead of punishing you for poor targeting, YouTube allows you to set affordable daily budgets and maximum cost-per-click bids. This means that when your “Startup Visionary” worries about increasing CAC from Facebook Ads, you can counter with a lower barrier to entry for YouTube Ads and test different creatives to see what videos convert the best.
Instead of wasting money on ads that aren’t working, you’ll quickly learn which videos drive results and scale those ads accordingly.
You Can Track Everything | Goals, Views, Website Clicks, You Name It.
Nothing scares business owners more than uncertainty. Luckily, with YouTube, you can A/B split test, track meaningful KPI’s, and see exactly who’s watching your video ads. Here are some of the Google’s top native YouTube marketing metrics:
- View-Through Rate: Measure how compelling your creative is.
- Website Conversions: Track whether your video ads lead to form fills on your website.
- Brand Lift Studies: Evaluate the actual lift in Google searches for your brand after your YouTube campaigns conclude.
“Accounting keeps asking why we should spend money on YouTube.”
Sound familiar? For data-driven business owners and Marketing Directors who need to communicate to the c-suite, YouTube ads give you the tangible “why” your team needs to justify your advertising campaigns.
Schedule a Consultation | Let’s Scale Your Business Together
Here at Dallas SEO Dogs, we pride ourselves on being blunt about your current digital footprint. We know there are hundreds of marketing agencies that will throw generic “video marketing” services your way and hand you a glimpse-through report every quarter. That’s not how the Dogs roll. At SEO Dogs, you get unrestricted access to our specialists, coupled with monthly reports that outline exactly how your YouTube marketing strategy is performing.
Our campaigns are never set-and-forget. We obsess over your analytics to ensure you’re getting the absolute best video advertising ROI for your marketing budget. Whether your goal is to dominate the North Texas landscape or scale a national Software as a Service brand, we care deeply about one metric: leads and revenue. By utilizing our proprietary technical blends and holistic approach to online visibility, Dallas SEO Dogs will help you transform from a business that gets “found” online to one that is actively “chosen” by your target market.
