What are the Benefits of Geo-Targeting Different Locations with Keywords?

Posted - April 10, 2014

Consumers in every city, state, and country are different; therefore, the way they search, shop, and purchase are going to be different as well. Big companies know this and implement it into their advertising campaigns. When you travel to different regions or cities, you will notice that some television and radio commercials are different; typically, they are catered to that consumer market based on their wants, needs, and habits. This location based advertising is just as important online as it is offline.

Target Different Regional Audiences

Since consumers’ shopping habits are different from location to location, what and how they search is different too. For example, in some parts of the country most male shoppers might search the term “swimsuit”, while in other parts, male shoppers might search “swim trunks” instead. Just as consumer terminology is different from location to location, your keywords and keyword phrases should target different locations as well.

How Does this Affect PPC?

This is also important for local pay-per-click (PPC) ads, which is also known as geotargeting. Geotargeting is an AdWords feature that allows you to target your ads to only appear to consumers in the locations that you choose. Based on your target market and type of business, you may choose a set of countries, regions, cities, or even a radius around a location to target your ad campaign. By narrowing your target market with different keywords for each region, geotargeting will reduce your PPC costs and not waste your budget on wasted clicks from consumers who are not in your target areas. This will also increase the chances that consumers clicking on your ads are actually within reach to make a purchase.

How Do You Target these Keywords?

To target different keywords based on location, you’ll need to do your local keyword research. Tools such as the Keyword Planner in Google Adwords can help you determine the higher ranked keywords and keyword phrases based on specific locations. You can use this information to help you determine which keywords to implement into your website’s content as well as your local PPC campaign. This tool also allows you to evaluate local search trends, which will also help targeting your local market based on different keywords.

Not every market is the same; from location to location consumers shop and search differently. By determining the different keywords in each target market and implementing that into your website and campaign, you will find the right customers for your product or service, and as a result you can increase your sales and profits.

At Dallas SEO Dogs, we have the tools and expertise to help your brand use forward-moving keywords, create unique content, and maintain the backend of your website to current search engine optimization standards.

We’d love to meet you! Contact us today to schedule your free consultation with a member of our team.