Pay Per Click

Pay Per Click marketing (PPC) is a branch of search engine marketing (SEM) where advertisers (that’s you) pay Google (and other search engines) for placement at the top of the SERP (search engine [...]

The ideal SEO landing page is the balance of two complex tasks: You’re trying to get Google’s attention by highlighting your focus keywords in your titles, headers, and content while at the same [...]

Last month, Dallas SEO Dogs had the pleasure of attending the 2015 State of Search conference, hosted by DFWSEM. The annual two-day event is dedicated to new trends, updates, and techniques in [...]

Six months ago, I was setting up a Pay Per Click campaign for a new client. They had approved of my ad copy and were now reviewing my keyword selection. They liked every choice that I had made [...]

Consumers in every city, state, and country are different; therefore, the way they search, shop, and purchase are going to be different as well. Big companies know this and implement it into [...]

PPC or Pay Per Click is exactly what it sounds like – you pay every time someone clicks your link. It’s an easier yet usually more expensive way to get your site ranked near the top [...]

Before determining which is better for your business, organic search or paid search, it is best to understand their differences. When a consumer searches keywords and keyword phrases in a search [...]

Walk into any large chain store whether they sell groceries, electronics or anything and everything. They put an incredible amount of attention into every detail of the shopping experience for [...]

Welcome to our new website, the newest dog on the Dallas SEO Dogs’ team! Instead of just launching our new website and letting you browse solo, we thought it would be better to ease you into it [...]

Yesterday, Bing Ads revealed its plan to introduce a Product Ads features sometime in early summer. The ad format “allows retail advertisers to include product details such as image, price, [...]

Need some new keywords to help stir up creativity or enhance your PPC campaign? Try Übersuggest! Übersuggest is a free keyword suggestion tool that perfectly integrates the use of Google Suggest [...]