Create a Keyword Strategy, but Remember to Use it in Social Media!

This is a short, but important, post.
I’ve seen more than a few new clients who have spent a lot of time and effort trying to develop a keyword strategy for their website, but they completely abandon the strategy in social media.
Use your keywords in status updates, comments and tweets.  Search engines use social media sites in their algorithms.  Most social media sites are search engines in their own right.  So support your SEO effort with your social media effort!  Include keywords and don’t miss out on an ooprtunity to appear in a new set of search results!