Over the course of June, we here at Dallas SEO Dogs are going to focus our blog on discussing tips and strategies to boost content, interactions, and conversions into business through the use of social media. Today, we’re going to explain how to get more likes, shares, and comments on Facebook.
Every business should have a Facebook page. It’s predicted that over a billion people use Facebook a day. Not only is nearly a seventh of the world logging into Facebook daily, it’s platform is perfect for virality; it’s incredibly easy to “like” a fan page, group, or business page, with users customizing their own personal pages based around their interests – most likely things they spend money on. Sharing and discussing those interests with others is simple and effective. But why should people spend time on a business or retail page? The simple answer, as always: Content, and focusing on what you post. Here’s how to get, and keep, people’s attention on Facebook:
Question your audience. Posts that present the reader with a question or a chance to voice their opinion receive 100% more comments than non-question posts.1
Grab their gaze. It’s predicted that photos get 53% more likes, 104% more comments, and 83% click-throughs (enlarging images, reading comments, viewing likes), than text-only posts. Want more views? Add a graphic.2
Sharing is caring. Don’t be afraid to reach out to your friends for help. Having friends and relatives share, like, and comment on pages will trigger Facebook to display the activity on more timelines, even to people not directly connected to your page. The flow is simple: more timelines displaying your page, more views, and a higher probability of conversion to sales.
Focus on frequency. The most active point in the weekday for Facebook appears to be at 2PM Central on Wednesdays, with 2PM being the optimal time throughout the week. Additionally, there are notable spikes in activity around 10AM and 7PM.3
Less is more. The Twitter model of “short and sweet” works; so be concise. It’s estimated that posts with 80 characters or less get 66% more engagement – aka likes, shares, and comments. It’s estimated that a page should post every single day to keep viewers engaged, but this may not work for everybody: Posting 1-2 times a day receives 40% more engagements, however between 1-4 posts per weekend receives as much as 71% more engagement. Try each strategy for a week or two to see what’s right for you.1
Remember, you’ll have to test the waters, wait, and examine the results to find out what works best for you. Luckily, Facebook’s Admin panel and its analytic information are great in helping you understand your audience, with graphs of activity and number of views for each post displayed for you. Facebook is the prime example of the ability to blend social activity and commercial activity – it is covered in advertisements and marketing, yet the majority of people continue to use it daily. For many businesses, it has become a crucial device. Use these tips to sharpen your social media tools, and let us know if you have any questions, comments, or ideas! Next up on our SEO Dog Blog: Connecting Digital Marketing to the Bottom Line.