How to Easily Explain Your SEO Efforts

Posted - April 21, 2021
search engine optimization mindmap on napkin with cup of coffee

If you own a business that is starting its search engine optimization (SEO) journey, you’ve already done the research behind the practice and have an idea of how SEO can impact your brand.

However, when you approach your employees with your strategy or bring up SEO in a casual conversation, not everyone is going to know what you’re talking about. Instead of trying to walk people through technicalities that only confuse them more, try our simplified approach to some of the most common questions about SEO. 

What Does SEO Even Mean?

Search Engine Optimization is a marketing strategy that helps your website appear in search engine results. Getting your site’s pages ranking on Google or other search engines helps get your site in front of the people that need to see it most. 

During the SEO process, your team will perform several actions that help keep your pages relevant. 

Getting your site ranking well depends on the following strategic moves:

  • Content creation
  • Updated title and meta descriptions
  • Keyword research
  • Competitive research
  • Onsite Updates, and more.

As your site continues to evolve and SEO takes effect, the right practices will eventually lead your site to greater search engine positions that prove relevance and authority.

Why Does Search Engine Position Matter?A graph showing the CTR% for SEO ranking positions

Think about every time that you Google something. Do you usually pick from the top few results, or do you go beyond page one to find what you need? Most likely the answer is you pick from the top results. 

The top results are there because search engines deem them as relevant, authoritative sources that will give a user what they need out of a particular search. You want that for your website, so striving for greater search engine positioning should always be the final goal of your SEO strategy. If your brand is the best in the business, make sure that your search engine position proves that.

It’s About People Pleasing, Not Bot Pleasing

When many people hear about all of the technical work that goes into SEO, it can sound like all of the work is going towards pleasing online bots and crawlers. 

Although bots and algorithms are important to SEO success, the main point of SEO is to reach people. Relevant content that ranks well is human-friendly and will provide users with a pleasant experience once they discover your well-ranked site.

Explain the Reasoning Behind SEO Tactics

Even the most common SEO practices can seem confusing to someone looking in from the outside. When you start discussing the technical processes behind PPC, review management, and content marketing, it’s easy to see a listener’s eyes slowly glaze over. Don’t give up!  

These tactics are important parts of SEO marketing strategy. If you need your employees behind your process, it’s helpful to quickly explain why each step matters.

Content Creation

Content in SEO includes the following:

  • Blogging
  • Video creation
  • Infographics
  • Images
  • Anything on your website that users will read or interact with

When explaining the importance of content, keep that last point at the forefront of your conversation. Content is important because it’s what your customers interact with as they make a purchase decision. 

Creating content that is constantly updated and improved for SEO purposes helps you get recognized by Google, ranked higher, and puts your important information in front of a target audience.

Pay-Per-Click (PPC) Advertising

PPC advertising is essentially setting a monthly budget that covers the cost of customers clicking on your well-targeted, specifically placed advertisement. 

PPC advertising is often a great option because:

  • You are in control of your budget
  • PPC helps increase traffic to your website
  • PPC can increase sales
  • Your brand can gain recognition
  • You can watch the success of your website in real-time

Consistent On-Site Optimization

Site optimization is essential to your SEO strategy. Your industry is ever-evolving and your website should be as well. Over time, keyword importance will change, audience interests will shift, and your company itself could make a shift in direction.

If your website is something that remains static throughout its entire existence, it’s going to quickly become irrelevant. When this happens, rankings plummet and your site won’t appear in relevant searches, leaving your sales to hit a standstill.

Why Do You Need an SEO Team to Get the Work Done?

Some people may think that hiring an outside team to handle your brand’s SEO is frivolous. While SEO is something that most people can accomplish with research and years of practice, it’s an industry in itself for a reason.

SEO on a website takes skill and time to perfect. In fact, the practice requires so much experience and time that it becomes a full-time job to keep up with algorithm changes, onsite optimization, backend optimization, content creation, and more!

If your team spends all of their energy trying to perfect SEO while letting their daily duties fall to the wayside, your brand will quickly fall to the competition. Investing in an SEO team allows you to focus on what matters most and leaves the technicalities in the hands of professionals.

Tackle Your Brand’s SEO Efficiently, with Dallas SEO Dogs

If you are a business owner that wants your brand to rank higher on search engines, Dallas SEO Dogs can help. We are a team of experienced SEOs that have successfully ranked brands throughout all industries.

Our services range from content creation to optimization and web development. We’d love to meet you! Contact us today to learn more about our services and to schedule a free consultation with a member of our team.