How to Excel After Google’s Recent Headline Changes

Posted - January 11, 2023

Headlines are key elements of content when it comes to Search Engine Optimization (SEO). 

They not only draw readers in, but headlines also give search engine crawlers valuable information about the contents of an article or page. 

Well-crafted headlines can help capture the attention from potential readers and encourage them to click through and spend more time on your site. 

In the past, Google had a 110-character limit on headlines. However, some recent updates from the internet leaders show that they removed the limit on January 3rd.

What does this mean for your headlines? Let’s take a look at some of the next steps to take and how you can master writing concise headlines that help you master the search engine results pages (SERPS).

Why Does This Google Change Matter?

Many people, including us, that rely on writing snappy yet accurate headlines, have often struggled with playing the puzzle game limitations brought to the table. Often this limitation either hampered creativity and added unnecessary work during the content revision process.

Now, content creators have the freedom to write headlines without the threat of a Google alert looming over their actions.

How to Write Perfect Headlines Under New Guidelines

Does this mean that any headline will help you achieve SEO success? Unfortunately, no. Various screen sizes and keyword use still heavily come into play and could impact how users view the accessibility of your headlines.

Let’s dig into some of the best ways you can take advantage of this change for the better.

Keep Your Headlines Concise

The recent changes from Google have given content creators the freedom to write headlines without worrying about length restrictions. However, it’s important to remember that concise yet accurate headlines are still essential for achieving SEO success. Remember, long titles can appear awkward on certain sized device screens.

So, while you don’t have a 110 character limit, it can still be a good target for an SEO-friendly headline (even if you shoot a little high or low).

Don’t Forget Your Focus Keyphrase

During this time of change with Google, it’s essential not to forget the importance of focus keywords in content headlines. 

Your content’s headlines play a massive role in how search engines rank your pages. Using the right keywords and phrases within your titles can boost authority with search engines and result in higher SERPs rankings.

When used correctly, focus keywords can help draw readers into your content and increase the likelihood that potential customers will find your site through a search. 

Keep in mind, however, that with SEO there can be too much of a good thing. Keyword stuffing is a quick way to get your site on the second page (or worse) of search results. 

Since headlines are generally short statements, it’s a good rule of thumb to use a keyword once and not repeat it within the same headline. Doing so, makes your headlines repetitive, sloppy, and could easily turn your audience off.

Ensure Your Headline is Clear

Your headline should be the simple preview of the paragraphs it leads. Readers should be able to easily skim your headline and know, at a glance, the personal value of your next words. The best way to convey a clear headline is to keep it simple and not overthink the process.

Once you’ve written your headline, check it for the following review points:

  • Could a 5th grader understand your headline’s message?
  • Does your headline contain unnecessary or repetitive words?
  • Can you easily skim your headline or does it take a longer read?
  • Have you used your keyword within the first words of your headline?

Reviewing this checklist helps you determine the clarity of your headline and ensures readers and search engines will make the most of your well-planned short phrases.

Avoid Duplicate Content

Any content that is a direct copy of your own content or a competitor’s is duplicate content that will tarnish your search result rankings. Even when it comes to headlines, you can’t be a copycat. There are many ways to make the same point. Make sure that your efforts are entirely original and push your SEO forward rather than hold it back.

Use the Right Words to Catch Attention

Headlines should grab your reader’s attention and ensure Google ranks your content well with relevant searches. Yes, keyword use is critical, but you should also stress using attention-grabbing vocabulary that resonates with your audience.

Using even one short word that grabs attention could be the difference between a bounce and a sale. Some of the most effective words you could use in your headline to grab and hold audiences include the following:

  • Free
  • Easy
  • Important
  • Limited

Essentially, any vocabulary used that emphasizes the value of your content to your audience is something that could help you achieve long-term SEO greatness.

Stay Up-To-Date On Recent Google Changes With Dallas SEO Dogs

Google changes throughout the year are inevitable and can hamper your goals of reaching the heights of search engine success. Let Dallas SEO Dogs be your devoted partner on this journey! Our team of experienced digital marketers can help generate captivating content, improve technical performance on your website, design compelling ad campaigns and maximize authority in relevant search results.

You have your hands full as a business owner, so we’ll be happy to take the SEO weight off your shoulders.

Ready to become a leader in the SERPs? Schedule your free consultation today!