Why Your SEO Services Should Always Include Web Hosting

Posted - March 24, 2023
web hosting for SEO

Web hosting is something your website needs to be able to broadcast your content to the world wide web.

Web hosting is a service that many search engine optimization (SEO) companies offer, including Dallas SEO Dogs! It provides people, businesses, and organizations with an online space to store a website and its associated data. 

While it may seem like paying for rental space in a physical server from a provider is just an additional cost to your services, the truth is that adding web hosting is an invaluable move for your SEO success. 

Here’s a closer look at the most significant benefits of hosting with an established SEO team and how the right web hosting provider could push your website to the top of the search engine results pages (SERPs).

Free Hosting Rarely Pays Off

Regarding web hosting, there is a common misconception that free hosting is just as good as paid hosting. But this could not be further from the truth. Free web hosting can come with some serious downsides, especially regarding SEO.

For starters, most free web hosts, like website creator Wix, offer limited storage and bandwidth, which can result in slow loading times for your website. 

Over time lagging load times will harm your search engine rankings since Google and audiences favor websites that load faster over slower ones. 

Aside from a general lack of speed and hampered creativity, many free hosts don’t have essential features that keep your site safe and relevant.

Free hosts can lack important features such as analytics tracking or an SSL certificate which are essential for improving your SEO efforts. 

Free hosts can also force ads or shady inbound links on your website without your knowledge or consent. Not only do audiences turn away from forced ads, but these actions can result in penalties from search engines like Google.

Web Hosting Improves Site Performance

Site performance is a cornerstone of SEO success, and one of the best things you can do is team up with a reliable web host that guarantees excellent site performance.

A great web hosting provider will offer reliable services such as fast loading times, ample storage space, and bandwidth that can accommodate traffic spikes during peak hours. These features will all ensure a smooth experience for your visitors. When this happens, they return, share your site, and eventually, your site will pop up in relevant search results as it gains authority.

Hosting through a team like Dallas SEO Dogs also provides services like site analytics that help you understand your site’s success in real-time. 

Analytics is a crucial SEO component that can help you make critical changes at the right time to boost your rankings on popular search engines.

So if you’re looking to maximize your SEO potential, investing in quality web hosting is an absolute must!

High Uptime is Always Great for SEO Success

High uptime concerning web hosting is the percentage of time that your website is available or “up” on the internet. Your site’s uptime percentage indicates how reliable and available a web hosting service is. 

Higher uptime percentages represent better performance, faster loading speeds, and higher reliability for website visitors.

For most businesses, having their website accessible at all times is critical to their success, which is why many web hosting companies strive to offer the highest uptime possible. 

High uptime usually involves a host implementing advanced practices like server clustering and load-balancing systems that allow websites to remain operational even when server infrastructure components fail. 

High uptime often requires dedicated personnel to monitor the servers 24/7 to detect any issues before they become serious problems that lead to downtime. 

So, when shopping for a web hosting service, always review uptime performance and the implementations they have in place to ensure your site is always “up” as much as possible.

Paid Hosting Offers More Security for Your Site

One of the biggest benefits of working with a paid hosting provider is the amount of security you’ll inherit. The internet can be shady, and no matter who you host with, you want to know your site is secure.

Some of the security benefits of paying for web hosting include the following:

  • SSL certificates protect data and ensure secure transactions. The presence of an SSL certificate also creates trust with your visitors because they know they’re making a transaction across a fast, safe connection.
  • Dedicated teams that monitor servers and stop critical problems in their place.
  • Increased control over who can access the backend of your website. Some hosts even offer features like IP address blocking and password protection plans.

A host with a robust and reliable security team can help prevent malware attacks that result in search engines blacklisting your website.

Web Hosting Helps You Better Reach Your Audience (Literally)

Even if you run a site that operates on a global level, you need localized web hosting to ensure your site is accessible to your target audience. Your web host’s location could severely affect your SEO story.

For example, if you have a business in the UK, you want a web host with data centers in the UK. Their local presence means there is less travel distance for your data. This proximity will improve site speed and make your website more relevant when selecting search results.

Find Excellent SEO Services and Site Hosting in One Place!

At Dallas SEO Dogs, we are here to help our clients make the most of their SEO experience. From local web hosting to creating original content that perks audience interest, we are ready to make your site an industry powerhouse across search engines.

We have experienced success throughout every industry and are ready to show you how to dominate yours. Schedule your free consultation today.