5 Signs Your Company Needs to Utilize PPC

Posted - December 12, 2018

Sometimes when you need help with your pay-per-click (PPC) ads, the writing is simply on the wall. PPC services from a trusted PPC management company can be an easy way to boost your business’ conversion rates. Here are six ways to tell that it’s time for your business to start looking into expert PPC services that can help make your campaigns more successful.

1. Low Click-Through Rates

CTR is the heart and soul behind the success of your ads. The higher the click-through rate for your ads, the less you actually pay per click. PPC ads with low CTRs have higher costs for fewer clicks due to lower quality scores. Your quality score is a determining factor in how much you actually pay per click for an ad. It also impacts the facetime that your ads get on Google’s search results.

ppc-helps-promote-new-products2. You’re Promoting Something New

Rolling out a new product or service is an exciting time for any company. Digital marketing companies can help you gain product awareness and generate immediate traffic and leads. If you know that your site needs work but you need visitors as soon as possible, organize a great pay per click campaign to boost your business and promote for you. PPC allows you to control the geographic area of your campaigns, the search terms you want to receive traffic from, and the pages your ads direct visitors to.

3.  Ads Clutter has Become a Real Issue

If you are already using Google Ads but have a disorganized account, there’s a red flag that lets you know it’s time to call in the experts. Overstuffed ad groups, irrelevant grouping errors, too many campaigns running at once… it’s easy to become overwhelmed and make costly PPC mistakes. A professionally paid ad team like Dallas SEO Dogs can clear out account clutter and focus on the keywords and campaigns that will bring in conversions.

4. You’re Creating a Google Ads Account from Scratch

If you’ve inherited an account or are trying to build one as a whole, it’s easy to get lost. Understanding and tracking important campaign metrics can be a daunting task that requires experience and attention to detail. Some of the aspects of a new paid ad campaign that Dallas SEO Dogs can provide include:

  • CTR
  • Quality Score
  • Impression Shares

overwhelmed-with-self-management5. Self-Management is Overwhelming and Time-Consuming

If you find that after playing around with bid adjustments that you are spending more time editing and testing than converting, consider partnering with a qualified PPC management team. A great team can help you understand the bidding process and bid properly for your business to attain the best possible return on investment. An SEO team can take the time on your project and regularly audit your account to see which specific keywords and ads that are converting the best from one moment to the next.

Dallas SEO Dogs Helps You Manage Your PPC Campaign for Maximum Conversions

Whether you are new to pay per click or simply want to improve your ad campaign, having a team of PPC experts on your side is extremely beneficial. At Dallas SEO Dogs, we know what it takes to make a PPC campaign a hit and can help you reach customers when and where you need to reach them. We have successfully managed PPC campaigns since 2004 and our strategies continuously evolve with Google’s platform. Get in touch with us today to find out more about our PPC management services. We’d love to provide you with a free PPC consultation.