Top Marketing Qualities to Add to Your Content
Your site’s content should be the cornerstone of your digital marketing strategy. Well-planned content with the right qualities could mean the difference between successful conversions and potential customers passing up your site and increasing your bounce rate.
Although search engine optimization (SEO) has several moving parts that make a strategy work for a brand, content is the oil that keeps the machine running properly. Let’s take a closer look at the 6 qualities your content should always have that will help make it a driving aspect of your SEO success.
Your content can be as relevant or informative as possible, but if it lacks the human element in its words, it’ll be hard to get readers to make it to your calls to action.
Every person seeking a service or product is on the hunt for a resolution to a problem. Once your content connects with the reason behind a sale, and more importantly, the emotions of the reader, audiences will feel confident in your brand and quickly convert.
Some ways to promote empathy in your content are:
- Describe how your product resolves common problems your audience has.
- Focusing on how your services fix where competitors have gone wrong for your audience.
- Genuinely listening to industry buzz on social media allows for a natural, relevant, and touching content connection.
Create Your Content Based on Your Marketing Funnel
During content creation, it’s always important to consider the complete process your audience goes through when making a purchasing decision. You want to design your content based on your industry’s marketing funnel and ensure that your audience is comfortably guided towards a purchase or service order.
By focusing your content subjects on different parts of the purchasing process and using links to gradually guide your audience deeper down the funnel, the pathway to conversion is seamless and lets your audience make a decision without feeling like they’ve been “sold.”
Be Direct With Your Audience
Trying to please everyone with your content will rarely achieve the results you want. Through a true understanding of your audience and what they want from your product or services, it’s easier to create content that appeals to those who are most likely to make a purchase.
Too many marketers try to put all of their eggs in one basket and turn off potential customers. Identify your target audience and tailor your content to them.
Prove Your Expertise
Expertise, authority and trustworthiness are the three most important qualities of content for search engines and audiences alike. Search engines only want to display the most relevant content at the top of their search engine results pages (SERPs).
So, take the time to plan out your content and prove your expertise in whatever topic you are writing about.
We suggest using a digital marketing tool like SEMRush to uncover research that shows the key questions online audiences are asking about a subject. By using helpful content tools, you can create a single piece of content that answers all essential questions and solidifies your brand’s position as a point of authority in your industry.
Not only will this help push your content to the top of SERPs, but it will also help you build trust with your audience and make you their go-to source whenever a need from your industry arises in their lives.
Industry trends and audience taste’s change. If you constantly run in place with your content without room to adapt, you’ll eventually lose audience interest and find your search result rankings and sales on the decline.
Adaptability is key for any marketing strategy; and especially so when it comes to content. While it’s always great to concentrate on subjects that you know are currently reeling in audience interest, it’s always good to take some time and look ahead into what could possibly be the next big thing of your industry.
Some of the best ways to remain proactively adaptable are:
- Attending industry events and conferences
- Checking in on your higher ranking competitors for any new content scoops
- Staying up-to-date with audience needs, problems, and questions about your industry
- Directly asking your audience for feedback about your industry or product
These proactive tasks allow you to focus on what currently works for your content while you slowly transition your content into what your audience will respond to soon.
Persist, Persist, Persist!
Our final marketing quality isn’t necessarily for your content but more for you as a creator.
Remain persistent throughout all of your marketing efforts. Not every piece of content you create is going to result in conversions, and some attempts could even temporarily leave your SEO progress in place. However, you should always continue producing original, relevant content.
SEO is a slow-burning process that can take months to yield the start of results.
So, even if you feel like your content creation is at a standstill, you could just be a few posts away from starting your ascension to greatness.
Improve Your Content Marketing Today. With Dallas SEO Dogs
If your brand’s content isn’t churning out conversions, now is the perfect time to consider adding professional content services to your digital marketing strategy. At Dallas SEO Dogs, we understand the importance content marketing plays in your overall strategy and can create unique, relevant thought pieces that help you connect with your target audience.
Contact us today to learn more about our content marketing and other SEO services or schedule your free consultation with a member of our team.