How to Write an SEO-Ready Blog Post in an Hour
The more content your site has, the higher its chances are of ranking well in search engines. One of the biggest ways to make a content impact on your website is with consistent blogging. The average small business posts between one and four times a week, while larger corporations can produce a well-ranking post a day.
Unfortunately, many business owners fall behind on this necessity because blogging can be time extensive for an inexperienced writer.
In order to meet your search engine optimization (SEO) goals, you must prioritize blog development and speed up the process. While you may not be able to complete a blog post in an hour or less, here are some tips that can help you expedite the process without sacrificing quality.
Plan Your Topic Around Your Keywords
Before you settle on a final topic, perform keyword research. Digital tools like SEMRush and Ahrefs can quickly help you determine what keywords are most relevant at the moment and which terms will give your blog the importance it deserves.
Our tip for picking the right keywords are:
- Select keywords that lead back to the key services of your business
- Select keywords that are familiar to your customers
- Zero in on keywords that will promote conversions for your products (e.g., “buying blood oranges” over just “oranges”)
Have Your Researched Prepared
Research can be one of the more time-consuming parts of blogging, but once you have the research done, you’ll have a clearer picture of what your message should be. Explore other blogs centered around your topic and get an idea of what key points keep popping up.
Perform your research during the initial planning phase of your blog’s creation and determine how the stats and ideas you find fit the mold of your topic.
Create an Outline
This process should take you no longer than five to ten minutes once the research is complete. Collect your research and create an outline that hits on five to ten of the biggest points that support your message in the blog. Your outline should be simple and present itself as:
- Your Planned Title
- An Introductory Paragraph
- 5-10 Supporting Talking Points
- Call to Action
The outline of your blog is one of the most important pieces of the writing process. It allows you to stew on your ideas and create the exoskeleton of your blog with room to put meat on its bones with the ideas you’ve uncovered in the research process.
Complete Your Intro and Call to Action (CTA) First
These are two critical pieces in blog writing. We suggest really taking the time to perfect both of these paragraphs of your work.
- The introduction should be emotional and give your reader a reason to delve deeper into your content. After all, you could have the most important message on the internet, but a poorly written introduction will quickly scatter readers to other sites.
- The CTA of your blog is where you move the reader through the final section of your sales funnel and direct them to the next steps to take after absorbing your content. A well-written CTA is the difference between someone leaving a passive reader or an active customer.
So, put the time into this section and make it clear why your brand is the one a consumer should trust with their time and money.
Fill in the Body
Just write. By now, you already know what your key talking points are and where they’re going to show up in your content. Get your ideas down and fill in the meat of your outline. In order to start writing with SEO in mind, follow these pointers:
- Write short paragraphs and sentences
- Write in a conversational tone that matches your brand/image
- Answer any questions a reader may have about your topic. Google rewards in-depth and accurate content with greater rankings based on the content’s authority.
Review Your Content
Keep yourself open to changes before publishing the final piece. You have a close connection with your blog and may not catch glaring grammatical and spelling errors that could push readers away.
Some tips for content review are:
- Let someone review your work who isn’t attached to the project
- Run your writing through a spelling checker or program like Grammarly
- Read it out loud. Is it conversational enough?
- Is it written in active or passive voice? Remember, active voice promotes directness and more engaging reading.
Once you’ve reviewed your work, it’s time to publish, spread the good word, and start the process over again with more topic research and planning!
Complete Your Site’s Content Consistently With Dallas SEO Dogs
Even with years of blogging experience under your belt, it’s difficult to effectively blog for SEO and maintain successful operational hours. Don’t fall behind in rankings because you need to focus on other business responsibilities.
The content experts of Dallas SEO Dogs make your content our priority and allow you to excel at running your business while we write behind the scenes. If you’re ready to produce consistent content for your website and succeed in other areas of SEO, we’re here to help. Contact us today to learn more about our services and schedule a free consultation with a member of our team.