5 SEO Myths That Don’t Make Sense in 2022

Posted - November 11, 2022
SEO Myths

As a business owner, you’re always looking for ways to get ahead of the competition. And as a marketer, you’re always looking for new and innovative ways to reach your target audience. But before you invest too much time in search engine optimization (SEO), ensure you’re staying caught up on these five common myths because they could be holding you back from achieving actual results.

There are a lot of myths about SEO. This blog post will debunk the common ones. So you can focus on what matters regarding SEO and get better results for your business. Let’s go!

Myth: More Blogs Will Help Your Google Rankings

In SEO, more isn’t always better for website search rankings. Vomiting more content on your site just to fill up blank space rarely has any substance or relevance behind the action.

As we’ve emphasized, Google always values quality over quantity. John Mueller, a Webmaster Trends Analyst at Google, says that publishing more content without quality in mind won’t get your site far on the search engine results pages (SERPs).

Certain qualities can make your content more SEO-friendly and more likely to attract readers. 

First, SEO-quality content should be well-written and free of errors. It should also be keyword-rich, using the right keywords to help boost your ranking in search engines.

In addition, SEO-quality content should be original and informative, providing value to readers. By following these guidelines, you can ensure that your content is SEO-friendly and more likely to attract readers.

If you want to post a plethora of content, be our guest! Just make sure it’s all relevant and valuable for your audience.

Myth: Submit Your Disavow Files to Improve Search Ranking

One factor that determines your search rank is the number of quality links pointing to your website. The more links you have, the higher you’ll rank. That’s why SEOs spend so much time building links.

However, Google also takes into account the quality of those links. A link from a low-quality website will carry less weight than a high-quality one. This is where the disavow file comes in.

The disavow file is a list of websites you don’t want to associate your site with. By submitting the disavow file to Google, you’re telling them that you don’t want to count those low-quality links toward your search rank.

So why doesn’t it matter whether you submit a disavow file? Because you need an absurdly high number of links from low-quality websites to make a difference in your search ranking either way. In other words, don’t sweat the small stuff! 

If your SEO program, like SEMRush, alerts you that you have a “toxic link,” the chances are that Google is already ignoring it.

Myth: You Can’t Gain Rank Authority Through Expired Domain SEO

Like most people, you probably think expired domain SEO is a magic trick. Why would you want to purchase a used domain that another company abandoned? That would give your competitors an advantage, right? This approach to expired SEO is prevalent because Google claims it shouldn’t work.

Well, expired domain SEO can be a powerful tool for improving your site’s search rank

Here’s how it works: when a domain expires, it becomes available for anyone to purchase. This means that if you buy an expired domain, you can get access to the previous owner’s SEO data. 

This data can help you to understand what keywords and phrases are most likely to help improve your site’s ranking. In addition, expired domains often have established link profiles, which can help improve your site’s authority in search.

Also, if you focus on purchasing expired domains in niche areas with high authority, you can redirect their domains and increase traffic to your benefit. So, if you’re looking for a way to boost your site’s SEO, take notice of the power of expired domain SEO.

Myth: Deleting Content Doesn’t Help Your SEO

There’s a big myth that deleting content from your page can tank your rankings, cause a link juice leak, and generally harm your SEO strategy. This is the case when you delete relevant content from your site. 

However, deleting outdated or low-quality content could help your rankings in the long term. When you delete low-quality content, you essentially optimize your site to show Google what it’s about by displaying the relevant on-page content you have.

Deleting low-quality content can help to improve your site’s overall quality score. Google looks at many factors when determining where to rank your site in search results, and one of those factors is the quality of your content. by deleting low-quality content, you can boost your site in the eyes of Google. 

In addition, deleting old or outdated content can help improve your click-through rate. If someone finds an outdated article on your site, they will likely leave quickly. They’re likelier to stick around if they find a relevant, up-to-date article. And the longer someone stays on your site, the better for SEO. 

Deleting content from your site can help your SEO. Who would have thought?

Myth: Word Count is an Actual Ranking Factor

Many people look at the mass amounts of long-form content at the top of SERPs and automatically think word count is a massive ranking factor. Word count is not a ranking factor and Google does not judge thin content based on its length.

As long as your content is relevant, written well, and answers vital questions users are asking on search engines, your content can rank well and boost your site’s authority. Even a shorter post or “content thin” site that delivers on its information can be a top ranker for the correct search query.

Break Through Common SEO Myths Daily, with Dallas SEO Dogs

SEO can be tricky, and it’s easy to get bogged down in myths and misinformation. That’s why it’s crucial to work with an experienced digital marketing agency that understands the ins and outs of SEO. Dallas SEO Dogs has been helping businesses achieve their online visibility goals for over ten years, and we have the creative team in place to help you, from content creation to back-end technical SEO work. 

Schedule your free consultation today to discuss how we can help improve your website’s ranking in SERPs.