How Technical SEO Can Boost Your 2023 Strategy

Posted - January 2, 2022
Technical SEO

We all know the importance of search engine optimization (SEO) in getting your website seen, but technical SEO needs to be more noticed. Too many site owners think technical SEO is a secondary concern, something to dabble in after creating SEO-friendly content.

Technical SEO impacts your website’s performance and visibility. With technical SEO, you could get all the benefits! Your website won’t appear in searches, users will experience difficulties navigating, and search engine bots may never make it through your pages for proper indexing.

The New Year is here, and it’s time to uncover why a technical SEO strategy is something you should implement for your site.

First, What is Technical SEO?

Technical SEO is the process of optimizing your website’s structure, architecture, and code so that search engine bots can crawl, index, and understand it.

This includes actions like:

  • Optimizing page titles and metadata
  • Using organized navigation structures
  • Improving page loading speed
  • Ensuring all links are working properly
  • Fixing crawl errors or broken pages
  • Creating an XML sitemap for proper indexing
  • Redirecting old URLs to new ones 
  • Creating a robots.txt file to ensure proper indexing

How Can Technical SEO Shape Your 2023 SEO Strategy?

Technical SEO focuses on helping search engines access and understand your website’s content. It also gives users a better online experience by ensuring they quickly find the information they are searching for without hassle.

Let’s get into the more significant benefits of making technical SEO a top priority for your brand.

Technical SEO Helps You Gain Better Rankings!

We’ll start with this obvious statement. Implementing technical SEO can help you achieve better rankings and improve your site’s authority across search engines.

Optimizing titles, creating an XML sitemap, and making your site load faster are just some ways of using technical SEO to your ranking’s benefit. Technical SEO focuses on ensuring that search engines can crawl, index, and understand a website’s content so that it will appear in relevant search results.

As you start ranking for relevant keywords and searches, you reel more traffic to your landing pages. Better rankings stem from more than just great content. You’ll need the technical aspect of SEO to reap your ranking benefits.

Faster Page Speed

Page speed plays a vital role in SEO and rankings. It can help or hinder your website’s performance in search engine results pages (SERPs). Not only does it affect how quickly your website loads, but it also impacts user experience and engagement.

Page speed is critical for keeping visitors on your site because if a page takes too long to load, users are likelier to leave without exploring further. This is why optimizing page loading times should be a priority when implementing technical SEO strategies. 

In addition to creating an enjoyable user experience, faster page speeds can also improve SERP rankings. Search engines like Google factor page speed into their algorithms when determining which websites rank higher than others. Therefore, having a fast-loading website can give you the edge over slower competitors.

Technical SEO Expands Your Content’s Reach

Google is the most popular search engine. Bing and other lesser-known ones can provide a great source of traffic to your website. Technical SEO is essential to ensure your website content reaches these search engines.

Technical SEO optimizes page titles and metadata so that all major search engines pick them up.

Additionally, creating an XML sitemap allows bots to understand how each page relates to another within your site architecture. Finally, redirecting old URLs or fixing broken links with proper 301 redirects will help you maintain visibility across different search engines, even if you have changed the location of certain web pages or deleted them altogether from your site. 

By implementing these strategies as part of a comprehensive technical SEO plan, you’ll be able to ensure maximum reachability across all major (and minor) search engines, not just Google!

Technical SEO Helps You Gain Rich Snippets

Rich Snippets are pieces of code that search engines use to display additional information about your website in the SERPs. This includes star ratings, customer reviews, product prices, and availability.

Gaining rich snippets can help you stand out from the competition in search results and attract more clicks to your site. With technical SEO strategies like structured data markup, you can ensure that search engines understand what kind of content is on each page so they can display it properly as a rich snippet.

Structured data also allows for better indexing of your pages by providing an organized structure for bots to crawl through. By implementing these techniques into your technical SEO strategy, you will gain those all-important Rich Snippets, which will give you an edge over competitors in the SERPs!

Dallas SEO Dogs Helps You Get Technical and Creative With Your SEO Strategy

Integrating technical SEO into your overall SEO strategy is essential for success. Not only does it create a better user experience and improve page speed, but it also helps you gain a leg up over the competition. If you’re looking to take advantage of all these benefits, Dallas SEO Dogs has the expertise to help ensure maximum visibility for your website through advanced technical SEO tactics.

Our team is well-versed in technical SEO and can use our multitude of services to ensure your site looks and functions its best for users and Google bots alike.

Schedule your free consultation today to get started on improving your organic rankings!