See What Google Really Thinks About You!

Posted - January 19, 2024

Building trust and authority online isn’t easy, especially when Google holds the keys to your website’s visibility. Enter E-E-A-T: Google’s secret recipe that takes into account Experience, Expertise, Authority, and Trustworthiness. But how do you prove these intangible qualities and content tweaks to an algorithm? The answer lies in a hidden gem called the “About this result” feature.

Forget spammy link-building. Google wants independent validation — and “About this result” shows you exactly how they gather it. Imagine a window into Google’s mind, revealing what websites it trusts to talk about you. This goldmine of insights can transform your SEO strategy in 2024!

Content Marketing

Go beyond Google! While Google’s trust signals are helpful, explore other indicators of authority. Look for sources with:

  • Expertise: Established professionals, reputable organizations, and accredited institutions.
  • Accuracy: References, citations, data-driven research, fact-checking processes.
  • Objectivity: Balanced reporting and transparent disclosure of potential biases.
  • Reputation: Recognized industry awards, positive reviews, and strong online presence.

Seek diverse perspectives. Don’t limit yourself to the biggest or most popular sources. Consider niche publications, independent researchers, and alternative viewpoints. 

Going the extra mile in your research can help solidify your authority once your content goes live on the search engine results page (SERP).

Partner strategically by engaging with authoritative players. Interview experts, contribute guest posts, and collaborate on content. This both leverages their reach and boosts your E-E-A-T.

Use advanced tools to analyze backlinks, domain authority, and citations for top performers.

Experiment with format: Create articles, case studies, infographics, videos, and interactive elements to cater to diverse learning styles.

Integrate relevant keywords naturally, craft compelling titles and meta descriptions, and improve website loading speed.

Analyze website traffic, leads generated, and engagement metrics to see if you’re filling content gaps effectively.

By actively identifying authoritative sources and strategically filling content gaps, you can establish yourself as a trusted voice in your niche, attract high-quality visitors, and boost your overall E-E-A-T. Remember, consistency and quality are key.

The Competition

Dive deep into competitor analysis:

  • Map their content themes and topics.
  • Identify areas where they lack depth or coverage.
  • Analyze user engagement metrics to see which topics resonate most.

Focus on high-value, gap-filling topics that:

  • Address user pain points.
  • Align with user search intent.
  • Offer unique insights or actionable advice.
  • Have the potential to attract high-quality links and shares.

Link Building Like a Pro

Target your sources: Ditch the shotgun approach. Google is giving you a blueprint for link building by showing the databases and sources they value. Focus on getting mentions from those trusted platforms.

Strengthen online presence: Understand which business databases Google uses and ensure your information is accurate and complete. Claim your Wikidata entry if you haven’t already.

Competition Research Made Easy

Unmask your rivals: Find the sites dominating featured snippets and SERPs. Analyze their “About this result” panels to discover on-page and off-page opportunities you might be missing.

Learn from the best: Analyze content formats, keyword usage, and link profiles of top competitors. Emulate their proven strategies to climb the rankings.

On-Page Optimization

Tailor to user intent: Use Google’s “Your search & this result” section to understand what users expect when they search for non-branded keywords related to your content. Optimize your metadata, content, and internal linking accordingly.

Craft your story the Google way: For entities without Wikipedia entries, the “In their own words” section becomes crucial. Craft a compelling and trustworthy description of your brand, ensuring it aligns with Google’s recommendations.

Let Dallas SEO Dogs Show You What Your Site Could Be

“About this result” isn’t just for SEOs. It’s a chance to understand how Google perceives your brand and, more importantly, how your audience sees you. Use these insights to bridge the gap, foster trust, and build an authentic customer connection.

Remember, E-E-A-T isn’t just about ranking high. It’s about earning Google’s trust and your audience’s respect. By actively listening to Google’s narrative and optimizing your website accordingly, you can build a brand that resonates online and thrives in the ever-evolving digital landscape.

You need a partner to help you reach your goals and grow your business. Dallas SEO Dogs has a proven track record of excellence and a data-driven approach to putting you exactly where you want to be. Contact us today!